Central Department Store under Central Retail, the #1 retail leader in Thailand moves forward with its strategy by transforming Robinson Khon Kaen into Central Khon Kaen, with its grand opening day on December 7th, 2021 to be available onwards. Experience another level of shopping experience in the capital of the Northeast of Thailand, under the concept of “The New Shopping Playground of Isan”. This new shopping playground is ready to welcome you with exciting new brands and a colorful atmosphere that fuses the province’s local charms and landmarks. Central Khon Kaen is set to stimulate local tourism and bring the province to another level of development. This marks the third transformation project (following CENTRAL @ Megabangna and Central Udonthani), following its business roadmap to align with provincial economies and communities, with a mission to be ‘Central to Life’. To mark the launch of Central Khon Kaen, there are many activities with safety and hygiene protocols.

Mr. Olivier Bron, Chief Executive Officer - Central and Robinson Department Store, under Central Retail, said, “Robinson Khon Kaen opened in 2009 and has served customers in Khon Kaen and neighboring provinces ever since. It offered convenience and happiness to them, and under this transformation, we are multiplying the happiness to resonate with their lifestyles and behaviors. By transforming Robinson Khon Kaen into Central Khon Kaen, the new mall will cater to the higher purchasing power of the province. This is the 25th Central Department Store and the 3rd in the Northeast. We are ready to welcome local customers and travelers and offer them the best shopping experience. We want to make this their second home, where our customers can come and experience happiness each and every day.”

We have designed Central Khon Kaen by highlighting Isan local charms, under the concept ‘Isan Playground’. The department store covers an area of 15,508 square meters and is decorated using natural materials and locally sourced products to support local communities and generate income to the locals, such as Ban Din Sai On’s textiles, Mudmee silk, and cotton and other materials like patterned fabrics, braided ropes, woven rattan, and bamboo structures. We are also inspired by the colorfulness of local textiles and have translated this into the mood of the mall. The highlight is the central hall on the 1st floor, which features a bamboo pavilion and Khon Kaen’s signature tree, the golden shower tree, measuring 4x4 meters in size. The tree stands proud at the center of the mall, creating a unique landmark that perfectly captures the province’s uniqueness.”

“The launch of Central Khon Kaen also fits the province’s potential as the 6th largest province of the Northeast with the 3rd largest population in the region. Khon Kaen is home to rich diversity and is an education hub. There are many tourists and cultural destinations. It is also a medical hub and a logistic hub, and in the near future, high speed trains are coming with the Khon Kaen Light Rail Transit Project planned. It is on track to becoming a MICE destination within three years, and there will be more visitors coming to Khon Kaen. Recognizing the province’s potential, we want to expand the retail business and tourism, and this can be further expanded to neighboring countries in the future.”

Central Khon Kaen offers another level of shopping experience with more than 300 famous brands, both local and international, in every category, spanning across its five floors:

• 1st floor: Beauty Galerie at Central Khon Kaen brings together top beauty brands
• 2nd floor: Ready to Wear department presents new and established fashion brands
• 3rd floor: Reaffirming its playground concept, Unisex department brings you up and coming denim brands. There’s also a Menswear zone with brands from Instagram.
• 4th floor: Home department is a paradise for home lovers, with home products and decoration items from leading brands, including brands that are new to Khon Kaen.
• 5th floor: A place for children’s imagination, My Little World is a place where little ones and parents can have fun together.

To celebrate the grand opening of Central Khon Kaen, there are many enticing promotions under the “Central Khon Kaen Grand Opening” campaign during December 4th -15th, 2021. Enjoy up to 30% off on regularly priced items and use points to get extra discounts of cash back, up to 36%, from The 1 and other participating credit cards. Get a free cash coupon or cash back from Central The 1 Credit Card, up to 23%, for purchases that meet conditions. There are also premium tumblers to give away when spending 2,000 Baht per receipt (limited availability). And on December 4th - 15th, 2021, shop with Central The 1 Credit Card to get 1,000 extra The1 points. Shop with TTB Credit Card to get a VISA Olympic Bag when spending 2,000 Baht or more per day. There are also many other privileges from leading credit cards.

Central Department Store has a mission to support the society in every aspect, to bring happiness to communities following its ‘Central to Life’ mission. Therefore, Central Department Store has partnered with the Thai Red Cross Society of Khon Kaen to invite people to donate blankets in the winter season. Customers can purchase a blanket for 199 baht and donate them at any of the five donation points: KIS on the 1st floor, Women’s Wear Department near the parking lot on the 2nd floor, Denim Zone on the 3rd floor, Home Department on the 4th floor, and the entrance of Children’s Department on the 5th floor.

Don’t miss! To celebrate the launch of Central Khon Kaen, customers are invited to have fun under the concept “Isan Playground” and enjoy entertainment activities such as “Jub Berng Pha” Modern Mudmee Dance, “Tha Fang Lam” music from CD Guntee Pitithan and Ricky Samba band from Khon Kaen University Faculty of Fine Arts, and a highlight show from Green Atsadaporn Siriwattanakul (Green AF). There are many other activities to join, such as game booths at the giant shopping bag with cash coupons to win, fun troops, and other games.

“Central Khon Kaen is ready to be a new must-visit destination for those who visit Khon Kaen. This is a new shopping playground of the Northeast with multi-faceted experiences to cater to every need of Khon Kaen customers and those from other provinces. We are ready to offer happiness, fun and joy to our customers from the moment they walk into our department store. We hope that Central Khon Kaen will be well-received by our customers and stimulate the economy of the province, strengthening the country’s economy sustainably,” said Olivier.

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