Central Retail Corporation Plc (CRC) continues to expand its retail business in its first quarter, acquiring locations of great potential in the Eastern Economic Corridor (EEC) in accordance with the CRC Retailigence strategic plan and reinforcing its intention to become the ‘Central of Life’, the heart of everyone's lifestyle needs, along with exciting business development that will create a new economic area and improving the quality of life in the community sustainably. The official opening of the new shopping center 'Robinson lifestyle and Robinson Department Store Ban Chang' is a response to the increased purchasing power and growing demand from the ever thriving lifestyles of customers living in potential locations within the Smart City Industrial Zone of the Eastern Region. Upholding the concept of 'Ban Chang, My home - Let every day be a good day', a new wave of fun inviting everyone to experience a new level of eating, shopping, and travelling, all in one place. Robinson lifestyle and Robinson Department Store Ban Chang will create a new economic area and improve the quality of life of local communities by stimulating and distributing income and helping them incorporate their unique identity of local and natural materials from the Ban Chang District as part of the key element in the design. It will also help to create more income and over 1,000 jobs for community members.

Mr. Philippe Jean Broianigo, Chief Executive Officer of Property Business Development, Robinson Lifestyle under Central Retail, said: “When talking about the Ban Chang District in Rayong Province, in terms of economy, it is a location that is full of capabilities and high potential because it is located in the special economic development zone in the Eastern Economic Corridor (EEC), including the expansion of the industrial sector in the form of a super cluster. Also, the targeted industries of the country will be a mechanism to drive the economy of Thailand in the next 20 years. In addition, it is also the prototype of Thailand's first Smart City which, in the future, will become a high-value economic zone in ASEAN that will be ready to be upgraded to be an industrial city of the future world and result in this Eastern Economic Area becoming a “World Class Economic Zone”. Therefore, with such factors, we are moving forward and expanding with the 'Robinson Lifestyle Banchang' as the source in the EEC area by upholding the concept of 'Ban Chang, My home - Let every day be a good day', and signalling that from now on, we will have a new wave of fun that will enable the people of Ban Chang to enjoy their lives to the fullest and make this place feel like everyone's second home.”

Mr. Olivier Bron, Chief Executive Officer, Central and Robinson Department Store, added that, “With the potential of the Ban Chang District and the key placement of various branches of Robinson in the eastern region, it gives us confidence in the expansion of business that is expected to continue in a progressive direction. Therefore, we are ready to continue to deliver products and services of Thai brands from over 200 popular global brands complete with all departments including cosmetics, men's and women's apparel, watches and accessories, mother and child products, home products and electrical appliances, all under the decoration of a shopping center that is distinguished with brilliant and unique designs inspired by the beautiful nature of Ban Chang and complemented with local batik art which has applied the beautifully characteristic batik dyeing technique as the main element of the design. We have created these designs both in the form of logos and batik work in collaboration with community enterprises using the colour of indigo to represent the sea, blending into gradients of white to represent the waves. This is just one example of how we are helping to distribute income to the Ban Chang community whilst reducing energy consumption by choosing natural fabrics.”

Robinson Department Store Ban Chang will offer discounts and special promotions to celebrate the grand opening of their department store from 3-24 March, 2022. Shoppers will receive discount coupons and cash-back vouchers totaling 6,000 baht when shopping (subject to conditions). Existing The 1 members and new members will receive 20 The 1 points per person (limited to 7,000 privileges) when scanning the QR code via The 1 application at check-in points situated in Robinson Ban Chang from 3-13 March, 2022. The 1 credit card holders will receive an additional Robinson gift card valued at 500 baht when purchasing via The 1 credit card on purchases of 1,500 baht or more only from 25 March - 5 April, 2022 and all customers will receive a free Sawasdee Ban Chang bag valued at 500 baht when spending up to 3,000 baht (limited 1 bag / 1 privilege per receipt throughout the program).

As for the specialty of the Robinson Lifestyle Shopping Center Ban Chang, Mr. Philippe further added that this shopping center's location is about 20 kilometres from Mueang District, Rayong Province, taking only 30 minutes to travel to. The main target groups consist of the populations of Ban Chang District and Map Ta Phut District in Rayong Province, including Sattahip District in Chonburi Province, which consists of about 100,000 people, and about 50,000 people who work in the industrial sector, aged 25 years and over. The budget for this project was 686 million baht, covering an area of about 38,000 square metres, divided into two floors and exhibiting the distinctive identity of Ban Chang as the heart of the design under the concept, ‘Sense of Island’. This concept further represents the current 'Eastern Transport Center' and the traditional way of life of Rayong people which is encapsulated perfectly as the 'City of Beautiful Marine Tourism'. Robinson Lifestyle Shopping Center Ban Chang will feature products from over 100 stores and specialty stores and a complete modernization of facilities and technologies to create a new experience that responds to the modern lifestyles of consumers and aims to be ‘Central to Life’, creating all-day happiness and fun to truly meet the lifestyle of Rayong people in every dimension.

The biggest foodie paradise in Ban Chang : Robinson Lifestyle Ban Chang has created an area of more than 5,500 square metres to be the source of leading restaurants and more than 50 provincial specialty stores such as Starbucks, KFC, MK, Shabushi, The Pizza Company, Swensen's, Café Amazon, Sukiya, Third Space, Dairy Queen, Me Mall, and many more. There is also a FoodPark covering an area of more than 1,000 square metres that will consist of over 20 famous restaurants such as Rayong Noodles, Bai Jing Roasted Duck, and introducing for the first time the famous standing meatballs from Buriram province. Our foodie paradise is also facilitated with free wifi, co-working spaces, meeting rooms and a cafe zone for coffee and bakery lovers and operated under strict hygiene measures with new payment methods aimed at reducing exposure via QR Code, PromptPay and Dolphin Wallet.

The technology and gadget center in the heart of Rayong : Find the most cutting-edge technology in an area covering more than 1,600 square metres, providing electrical appliances from over 25 leading brands including Power Buy, Studio 7, Banana IT, Garmin, JIB, AIS, TRUE, Samsung, Xiao Mi, Jaymart, Oppo, Vivo and more.

Full entertainment and exercise complex : Robinson Lifestyle Ban Chang gives visitors the chance to stretch, flex and have fun on an area of over 2,600 square metres, providing a full line of entertainment and fitness for health lovers, including SF Cinema, Let's Play amusement park and Dragonfly Fitness.

Beauty & Healthy hub : For those who care about health and beauty, this zone is a must, covering an area of more than 1,000 square metres, you can find a full range of stores to treat and pamper yourself such as Watsons, Oriental Princess, Cute Press, Heritage Clinic, Sky Dental Clinic and more.

The number 1 service center for car lovers : Giving car lovers peace of mind with the experience of an international standard service from Auto 1 and Phoenix car cleaning service centres.

The destination for all members of your family at Tops Market : You will find all your produce, deli, bakery and grocery needs covered at Tops Market with high-quality products from a large variety of brands and offering special promotions regularly.

All day activities and special promotions to welcome the visitors of Ban Chang Cities, Rayong province : (from 3-31 March, 2022) Customers will get the chance to play games and receive more than 3,000 baht worth of prizes, with total prizes amounting to over 100,000 baht when shopping in the department store and the shopping centre and purchasing a minimum of 1,000 baht (limited to 1 privilege / 1 person per day, limited to availability). Get a free tie-dyed fabric bag from Leela Fai, valued at 990 baht when spending 2,000 baht or more in the department store and the shopping center (limited to 1 privilege / 1 person per day, limited to availability). Join in, snap and share your activities, taking and posting photos at our AR Photo Booth, follow and like our Facebook Fan Page: Robinson Lifestyle and Robinson Lifestyle Banchang. Receive free Abalone brand authentic fish sauce or Bann Tewin soap (limited to 1 privilege / 1 person per day throughout the campaign, limited to availability).

House of Happiness - celebrating the opening of a new house with fun and warmth for every family : Take part in the ‘Under the Sea Treasure Hunt’ activities to receive exciting prizes, held from 3-11 March, 2022. A mini concert hosted by the famous artist, ‘Tom Isara’ will be held on 2 April, 2022. Don’t miss the ‘Fruit Fun Fest 2022’ to savour Rayong’s delicious and famous fruits along with a cafe zone that will delight your thirst with special mocktail drinks held from 18-24 April, 2022.

Robinson Lifestyle and Robinson Department Store Ban Chang value the importance of creating long lasting sustainability for the Ban Chang community and Rayong province in a variety of ways, including job creation and income for community members by increasing employment opportunities for more than 1,000 people and supporting charitable activities that are directly beneficial to the province. It has contributed donations of 20,000 baht to the Rayong Province Red Cross towards a marine nature restoration project aimed at the preservation of the sweet clam by releasing 400,000 of them into the sea to increase and maintain the abundance of marine resources and to be implemented at the end of April, 2022 in cooperation with the Rayong Marine Fisheries Research & Development Centre and the Map Ta Phut Industrial Port. In addition to this, there is also a campaign created to promote energy saving and the reduction of carbon dioxide pollution through the use of energy sourced from rooftop solar cells with the goal of saving 2 MKKW this year.

When it comes to the health and safety of their customers, feel confident and rest assured as Robinson Lifestyle and the Robinson Department Store Ban Chang will be maintaining stringent preventive and screening measures under the concept of ‘Robinson Lifestyle / Robinson Clean & Safe’. The following dimensions of sanitation in accordance with government measures will be implemented:

1. All staff members are vaccinated and undergo ATK tests prior to opening.
2. All customers and staff members have their temperatures checked, masks are worn at all times and the Thai Chana scan application is used before entering the shopping center and department store.
3. All customers are given the highest assurance of our clean and safe standards and protective measures.
4. All products and touch points are sanitised every day and sprayed with disinfectant regularly.
5. Social distancing of 1-2 metres is observed and maintained at all times.
6. The exposure of cash is reduced with the introduction of non-contact payment options.
7. Clean air is circulated at all times using a sterilising air conditioning system

A new wave of fun has arrived where everyone can enjoy and experience a new level of eating, shopping, and travelling, all in one place. Robinson Lifestyle and Robinson Department Store Ban Chang are now open for full service from 3 March, 2022 onwards, open daily from 10.00-21.00. For more information follow us on our Facebook page: Robinson Lifestyle, Robinson Lifestyle Banchang, Robinson Department Store and Robinson Department Store Banchang.