Bangkok, April 22, 2022 - Tops Online, the #1 online supermarket under Central Retail, continues to take the e-commerce world to another level with the launch of “Tops PRIME” monthly subscription program for unlimited deliveries. At only 99 baht a month, subscribers can enjoy free standard and 1-hour express deliveries when spending 100 baht. The new service caters to modern shoppers by offering speed and convenience, without worrying about delivery fees.

Mr. Julien Tessonneau, Head of E-Commerce, Central Food Retail under Central Retail, said “Tops Online is Thailand’s #1 online supermarket, offering more than 20,000 items of consumer products, ingredients, and food products. We have been well-received by modern shoppers who seek convenience, especially during the pandemic which has caused people to go out less frequently while their demands for products are higher. As a result, sales of Tops Online has grown by more than 60%. We estimate that the online grocery market will continue to grow at a rate of 20-25% to reach 50-52 billion baht in 2022 precipitated by four main factors: 1. More organizations adopting Working from Home as a new norm, 2. Changes in consumer behavior as consumers permanently shift towards e-commerce platforms due to the prolonged COVID-19 pandemic, 3. Retailers investing more in technology such as, websites and applications, to deliver a better grocery shopping experience, 4. On-demand express delivery via online platforms and applications becoming a new way of life in the post-pandemic world.”

Tops Online’s customer survey shows that when a customer purchases a product from any given platform more than three times and has enjoyed the experience, they are likely to continue using that platform. However, some customers are worried about delivery fees, so they limit their purchases and look for platforms that offer free delivery promotions first. In order to address our customer’s concerns, Tops Online has therefore launched a new service, “Tops Prime”, the first subscription service on a grocery platform in Thailand. The new service is aimed to offer customers with more convenience and flexibility by offering subscribers with free unlimited delivery service. As a Tops Prime subscriber, a customer will also be eligible for member benefits, making this service also suitable for the post-pandemic world where customer can enjoy a variety of exclusive member deals and perks, creating a strong brand loyalty program for the platform.

“Tops PRIME”, a new service from Tops Online, offers the best shopping experience to customers with five highlights.

• Easy registration on www.tops.co.th or Tops App. Choose Tops PRIME and enjoy a special launch promotion from today to May 31, 2022 with three special privileges: Step 1: Only 99 baht monthly fee (from 199 baht). Step 2: Get additional 800 The1 points (worth 100 baht). Step 3: Get discount coupons every month worth 400 baht for orders on Tops Online (when maintaining Tops PRIME membership).
• Enjoy unlimited deliveries with Tops PRIME when spending 100 baht or more per order and choosing standard delivery. Express delivery within one hour is also available. (Normally, free delivery is offered for orders exceeding 888 baht, and express delivery is 20-80 baht depending on distance.)
• Rest assured of the quality and freshness as delivery vehicles are temperature controlled with three types of temperature (room temperature, cooler, freezer), and thermal-control containers.
• External partner benefits available for subscribers only.
• The service is launched nationwide in 45 provinces in which Tops Online currently operates.

“With the launch of Tops Prime, Tops Online expect this new service to drive the frequency and repeat purchase from an average of 2-3 times per month to 5 times per month, serving as one of the key services that will push Tops Online growth to continue to outperform market this year. The new service will also help expand Tops Online’s customer base, especially young people who are familiar with online shopping and food delivery services. The affordable monthly fee, the variety of delivery options, and the presence of the service in 45 provinces will unlock all the limitations and differentiate us from other service providers. This is part of our strategy for Tops Online under CRC Retailigence which aims to improve our retail innovations and offer a seamless omnichannel experience,” said Julien.

For more details, visit www.tops.co.th, Facebook TopsThailand, or LINE @TopsThailand.