Bangkok, April 28, 2022 – Central Retail Corporation Public Company Limited continues to expand its food business with the launch of a new concept of “Tops daily” mini supermarket Soi Phangoen in Nonthaburi. This first flagship store comes with a Room Concept model that meets every need of modern shoppers, with retail space for rent and dining areas. The goal is to expand its customer base, increase their visit duration, and boost their spending per visit by 15%.

Miss Maytinee Phisutsinthop, Chief Operating Officer - Small Format, Central Food Retail under Central Retail, said, “Consumer trends and behavior today focus more on convenience, proximity, presentation, value, and a wide range of offerings and services. Small retail stores must quickly adapt and develop new models to fulfil their needs and introduce a wider array of services in order to make shopping experience at smaller stores feel similar to visiting a supermarket. Based on this, Tops daily is introducing the first flagship mini supermarket in Soi Phangoen to offer a unique shopping experience, making products more accessible. Our customers can come here to shop every day. The concept of this store is “TO BE A DESTINATION FOR COMMUNITIES AND TO UPLIFT QUALITY OF LIFE AT EVERY CORNER IN EVERY NEIGHBORHOOD”. We leverage the success of our Room Concept model as the highlight of this new store.

• Snacker: Affordable imported snacks in small sizes, priced from 5-20 baht. There are more than 300 popular snacks from Japan and Korea, as well as exclusive snacks imported from the US available seasonally throughout the year.
• Cooking: Enjoy the Asian Cooking Wall which will inspire your meals and special parties with meat, vegetables, sets of sukiyaki, shabu, and yakiniku, instant noodles, ingredients from Japan and Korea, and health-friendly seasoning.
• LOOKS: Health and beauty items from Asia in small sizes at affordable prices.
• Baby & Me: Everything parents and children need, conveniently put together in one place.
• PETSTER: All you need for your beloved pets, available near your home.
• ARIGATO: Start your morning with freshness with high quality beverages and bakery, baked fresh daily using 100% French butter.

In addition to the display, Tops daily Soi Phangoen also focuses on making the store Instagrammable. The store is decorated with photogenic corners for customers to come take photos and share on social media, which is a popular trend among modern consumers. To fulfil the service, customers can shop conveniently online at www.tops.co.th, choose Personal Shopper service on LINE, or shop via delivery partner apps like Grab and foodpanda. Utility bills such as credit card bills, water bills, electricity bills and phone bills can also be paid with QR code payment and Dolfin app. Parcel delivery service is also available.

“The adaptation of Tops daily is one of the moves that highlight the CRC Retailligence strategy which aims to introduce new retail innovations to fulfil customers without limits, true to our purpose of being ‘Central to Life’,” said Maytinee.

Tops daily Soi Phangoen is now open daily during 6AM-12AM. For more details, visit www.tops.co.th, Facebook TopsThailand, or LINE @TopsThailand.