BANGKOK, May 12, 2022 - Tops daily and FamilyMart under Central Retail add liveliness before the new school year begins in a campaign “Special Price Cute Items” featuring “Warbie Yama” in a special collection of products for children and parents to buy before they go to school. This campaign runs from May 16 to June 14, 2022.

Miss Maytinee Phisutsinthop, Chief Operating Officer - Small Format, Central Food Retail under Central Retail, said, “Tops daily and FamilyMart choose this famous character for our marketing campaign to create a lively mood for shopping, especially in May which is the back to school season in which families purchase stationery items and school supplies for their children. In the economy today, we look to offer better value for money, and want the new school year to be special, so Tops daily and FamilyMart have come up with special promotions in our ‘Special Price Cute Items’ campaign to stimulate spending. A special collection of products is available for purchase from May 16 to June 14, 2022 at any Tops daily and FamilyMart.”

Special Price Cute Items! The1 members who spend 150 baht or more per receipt at Tops daily or 80 baht or more per receipt at FamilyMart get one chance to purchase a Warbie tumbler with lid or food box with spoon and fork at only 49 baht, or redeem 392 The1 points.

Miss Maytinee added, “We chose Warbie Yama for this campaign because it is created by a famous Thai creator, and it’s won the Character of the Year Award. The character is unique and loved by its fans. The back story is a warm relationship between Uncle Yama and a playful bird, Warbie, born from the short animation film ‘Cheez… z’. The character has become popular and chosen to be featured on many adorable products. We hope that the collection will be well-received by parents and children, as the products meet the needs of modern consumers who seek functional products for their everyday life. The collection also reaffirms Tops daily’s and FamilyMart’s position as convenient stores that are fun, modern and accessible.”

For more details, follow Facebook TopsThailand, FamilyMartThailand or LINE @TopsThailand, @FamilyMartThailand.