Leveraging Consumer Insights to Develop Key Strategies in the Opening of a New Store that Meets All Lifestyles of the Local Community

Bangkok – 30 May 2022 – Supersports, the number one sports store in Thailand and a subsidiary of Central Retail, recently opened its newest store at Central Chanthaburi as the first and most comprehensive mixed-use project in the eastern region, offering a more fun and satisfying shopping experience to customers than ever before. This new location will satisfy all sports and sports fashion lifestyle fans and is set to become a major destination for residents in Chanthaburi.

The new and well-designed Supersports Chanthaburi store, located in Central Chanthaburi shopping center, covers more than 1,000 square meters, offering a complete range of products and sports equipment to meet the needs of all sports enthusiasts. An additional distribution area for sportswear and fashion from various well-known brands such as Nike, Adidas, Fila, Reebok, Skechers, New Balance, Speedo, and more reinforces the store’s position as the true destination for all sports lovers.

Central Chanthaburi Shopping Center responds to all lifestyles of residents in Chanthaburi. The shopping mall boasts an eye-catching semi-outdoor design along with additional green space across an over four-rai plot of land. Another highlight is the public areas within the premises, including a space for runners, a bike stop, workout equipment, a playground, cafes, and a pet playground, all of which offer a superior shopping experience to local residents making the venue a true “sports destination” that meets the needs of the local community.

To mark the opening of the new branch, Supersports is pleased to offer a range of promotions to residents in Chanthaburi, including deep discounts on many products at up to 50% off, as well as a free Supersports designed tote bag worth 290 baht with every purchase of 2,000 baht, together with additional special privileges from leading credit cards. For more news and information, visit https://www.facebook.com/Supersportsstore/