go! Power by PowerBuy, a subsidiary of Central Retail, opened “go! Power Khon Kaen”, the 8th branch, in 2022 to penetrate the northeastern market. The company highlighted the concept of "low price, a complete range of products, high quality, fast delivery, free installation, and easy installment". It targeted the mass segment in provincial areas to serve the market's growing demand. Moreover, the company planned to open more than ten branches by the end of 2022 to ensure countrywide coverage. To celebrate the new branch opening, go! Power offers special promotions, such as installment payments with an ID card, low installments, long-term installments, up to 50% discounts, single-price products, and discount coupons.

Mr. Varawut Pongchinpak, President of Power Buy Company Limited, under Central Retail, revealed, “go! Power Khon Kaen, the latest branch, is the 8th in 2022 and the 3rd in Khon Kaen Province. It is opened to serve the growing purchasing power in this province. Chum Phae Branch and Kranuan Branch, opening in early 2022, were well received by the locals, thanks to go! Power's strength and uniqueness. It is known as the center of high-quality electrical appliances affordable for anyone, under the concept of "low price, a complete range of products, high quality, fast delivery, free installation, and easy installment". Having studied consumers' behaviors and demand in upcountry markets, the company highlighted four core marketing strategies to meet their needs as follows:

• A wide variety of high-quality products: In the store, customers always find all kinds of quality products in more than 10,000 product lines from leading brands. The products include large and small electrical appliances, IT products, gadgets, and audio and electronic equipment.
• Easy installment with just an ID card: Under the current economic conditions, the company provides a new payment channel allowing consumers without a credit card to make an installment when purchasing products. The company has partnered with the leading pico finance providers to offer a cashless option that would accelerate customers’ decision-making process. Using their ID card and waiting only 30 minutes for approval, they can make an installment from 500 baht/month for 36 months.
• Affordable price for anyone: The company has selected quality, reasonably priced products everyone can afford, starting from only three-digit price tags. Furthermore, it offers promotions and discounts that increase the product value for consumers.
• Easily accessible location: go! Power is always located in communities, which are strategic areas that are conveniently accessed.

go! Power decided to open three branches in Khon Kaen because it is an economic province, the center of the Northeastern region, and a major tourist destination. Furthermore, it has the third-largest population in the region and is situated near Laos PDR. As a result, the province enjoys an increasing market demand. The stand-alone Khon Kaen Branch covers more than 700 square meters. It is centrally located in Muang District, near residential development projects, condominiums, large communities, and Khon Kaen University. It will therefore stay on top of consumers' minds and become the top electrical appliance store in Khon Kaen Province. In addition, go! Power is planning to expand more than ten branches by the end of 2022 to cover all regions throughout Thailand so that everyone has an opportunity to access technology.”

To celebrate the grand opening of a new branch, go! Power offers a parade of promotions to Khon Kaen people, such as installment payment with an ID card, low installments, up to 50% discounts, a single price of 555 baht, a 200-baht discount coupon, and a free go! Power umbrella when the purchase meets the specified conditions. The promotion starts today till July 3, 2022, at go! Power Khon Kaen. For further information, please do not hesitate to contact Call & Shop service at 063-081-3007 or visit Facebook: @GoPowerthailand and Line @705cohfs.