BANGKOK, July 6^th, 2022 - Tops and FamilyMart under Central Retail, the #1 retailer who has stood by Thai people in every situation, continues to support Thai people as the cost of living increases by bringing back “TOPS LOCKED PRICE” during the mid-year period, with more than 1,000 items for everyday use in 27 categories. Customers can enjoy better value for money during July 6 - October 4, 2022 at Tops Market, Tops Superstore, Tops Daily, and FamilyMart nationwide, as well as via Tops online. Yellow label products come with better value for money as always.

Mr. Chakkit Chatupanyachotikul Head of Marketing, Public Relations & CSV of Central Food Retail under Central Retail, said, “At present, Thai people are facing higher cost of living as their everyday expenses increase inevitably, from consumer products to oil prices, as well as their utility bills. The inflation rate in Thailand in June was 7.66%, the highest in 13 years, as oil prices continued to increase, resulting in input costs in the country climbing up. Even for necessary consumer products, consumers are more careful about their spending and only buy what is absolutely necessary. In Thailand, the Consumer Confidence Index (CCI) dropped to 44.3 versus 44.7 in the previous month, due to concerns about the future of the Thai economy amidst higher cost of living and price increase in products and services (source: Trade Policy and Strategy Office)

Tops and FamilyMart understand the problem and the concern of Thai people. Maintaining affordable prices helps Thai people ease their financial burden, making quality everyday products accessible. TOPS LOCKED PRICE products come with a yellow label, and these products help Thai people get through higher cost of living as well as stimulate their spending. Even though the prices of consumer products are increasing, Tops and FamilyMart work with brands to maintain original prices for more than 1,000 items for three months. Items of necessity from leading brands in every category are on offer, such as fresh produce, vegetables and fruits, meat and seafood, dry ingredients, seasoning products, rice, cleaning products, mother and baby products, health and beauty products, snacks and beverages, and more. Additionally, every Friday, Saturday and Sunday, enjoy even better deals with WEEKEND CRAZY PRICE, with up to 50% off.

“The TOPS LOCKED PRICE campaign uses pricing strategy to create a marketing campaign to support Thai people while also building awareness and image of affordability. TOPS LOCKED PRICE communicates with consumers using music marketing to better engage with them. We also use yellow labels to make the products stand out from other products, enabling consumers to identify the symbol of TOPS LOCKED PRICE and link it to affordability. Therefore, they can feel more assured of their spending, especially during a time of uncertainty amidst higher cost of living. TOPS LOCKED PRICE is a mid-year campaign that Tops and FamilyMart, together with product brands, offer to maintain the same prices. This reflects our commitment to help Thai people get through this crisis,” said Chakkit.

For more details, visit www.tops.co.th, Facebook TopsThailand, FamilyMartThailand or LINE @TopsThailand and @FamilyMartThailand.