Mr.Varawut ongchinpak, (2^nd from left) President of Powerbuy Co., Ltd. And Mr.Alexandre Hammel, (3^rd from left) CEO of COL & President of B2S

"Power Buy", the leading electronic center, and "B2S", the leading book and stationery center, as two alliances under Central Retail, have transformed themselves into "Power Buy x B2S" Central Rama 2. Under the concept "The Perfect Match for all Passionate Lifestyle", this largest and most modern lifestyle center for readers and technology enthusiasts intends to fulfill the lifestyles of all family members in Western Bangkok. Residents in this area will find a complete range of electronic products, electric appliances, gadgets, books, and stationery without going to the city center. In addition to offering the most enjoyable shopping experience ever, the store aimed to increase the sales volume more than 20%.

Mr.Varawut Pongchinpak, President of Powerbuy Co., Ltd., under Central Retail, revealed, “Power Buy and B2S once again collaborated to create "Power Buy x B2S" Central Rama 2 under the concept of "The Perfect Match for all Passionate Lifestyle". We aim to provide an unparalleled shopping experience for consumers in Western Bangkok. The store can satisfy the lifestyle needs of each family member. Power Buy, the leading electronic center, carries a wide variety of products, such as electrical appliances, IT gadgets, and electronic devices. Shoppers will find over 20,000 items from world-renowned brands in eight zones: Vision & Sound Gallery, Gadget Paradise, Mobile Solution, Computer, Game Arena, Small Appliance, and Air Zone. Another highlight would be “Shop-in-Shop”, consisting of five famous brands, such as audio brand JBL, kitchen appliances MEX, and quality computers Acer. We also provide two zones for gamers, namely PlayStation and Nintendo. With both companies’ strengths combined, the store will serve as a new hub that brings happiness to customers of all ages in Western Bangkok.”

Mr.Alexandre Hammel, CEO of COL & President of B2S, said, “B2S keeps developing ourselves based on consumer trends. We always offer high-quality products and services to serve the new generation's lifestyle. Moreover, we provide a place where “passionate” people can get together and where all their needs are met so that they do not need to go shopping in the city center any longer. B2S Central Rama 2, as the best destination, has five zones that will elevate customers' shopping experience. BOOK Space is a book zone that responds to the young generation’s lifestyles. Stationery Space carries a wide selection of stationery from all over the world. PLAY & LEARN is an area to enhance the imagination of all children. Art & Craft Space creates a community of art and craft lovers. Lifestyle Space gathers lifestyle products for the young generation.”

Power Buy and B2S decided to renovate this branch because they recognized the great potential of Western Bangkok as a prime location that helps both companies expand their target customer base. This zone has not only an increasing number of estate projects, such as housing development and condominiums, but also educational institutions and many industrial plants. Furthermore, more roads are constructed to connect this area with different provinces.

"Power Buy x B2S" is located on the 4^th floor of Central Rama 2, covering an area of over 2,400 sqm. The design, under the concept of "Gateway to The South", drew inspiration from the picturesque sea, such as waves, bubbles, and fishing boats. The store is painted in oceanic blue, which is easy on the eyes. All areas are interconnected to provide customers, especially those coming as a family, with a seamless and convenient shopping experience. Parents can shop for electronic and IT products while children can enjoy themselves in a book and stationery zone. The store will be an ideal place to serve all lifestyle needs of every family member.