Power Buy, under Central Retail, recently introduced an online platform “Power Buy Application,” where customers can enjoy a superior shopping experience anytime, anywhere. Under the concept of “Super Easy Shopping with Power Buy App,” this platform will strengthen the omnichannel marketing strategy by bringing online and offline channels together. The company focuses on serving people’s innovative lifestyles in the digital era.

Mr.Varawut Pongchinpak, President of Powerbuy Co., Ltd., under Central Retail, said, “Technology plays a crucial part in Thai people's lives, and everyone has to adapt to the digital age. Consumers increasingly use mobile devices for social media, shopping, and transactions. Thailand was ranked number one for online shopping per week. In Q1/2022, 66.5% of shoppers use the online channel, reflecting digital platforms’ increasingly important role in driving business. As a result, Power Buy launched the Power Buy application under the concept of “Super Easy Shopping with Power Buy App.” It will strengthen the company's omnichannel strategy and seamlessly connect offline and online shopping experiences. Furthermore, it will serve people's innovative lifestyles in the digital era. With a click away, the users can shop anytime, anywhere. They will find a wide array of products from leading brands while receiving much more privileges. The application highlights three key features:

• Virtual Warranty Card: The customers can easily save the e-warranty in the application instead of keeping it physically.
• Product Comparison: Customers frequently cannot distinguish different features of electrical appliances that look almost identical. With this feature, they can compare each model's details and functions to ensure they get what they really want.
• Real-time Tracking: Customers can choose their delivery method and track the status in real time on the application. They can select an express delivery, which takes about three hours. If they need the installation service, they can schedule an appointment with the technicians on a convenient date and time.

In addition, it has launched a “Super Easy Shopping with Power Buy App” advertisement, which is available on https://www.youtube.com/watch?v=jki6r97lUsg. The application, available on Play Store (Android) and App Store (IOS).