Recent northeastern expansion corresponds to rising purchasing power, real estate, trade, and tourism along the border trade route.

Bangkok – June 29, 2023 – CRC Thaiwatsadu Co., Ltd., a subsidiary of Central Retail and a prominent player in the retail industry for construction materials and home furnishings, is actively broadening its business presence in the northeastern region of Thailand. With an investment exceeding 340 million, Thaiwatsadu is set to open a new branch in Loei Province, marking its 72nd branch nationwide.

Spanning over 16,000 square meters, the newly opened branch of Thaiwatsadu in Loei Province offers a comprehensive selection of construction materials, home furnishings, and home repair products. This expansive range caters to the needs of both industrial and construction businesses, as well as the tourism industry following the economic recovery.

Loei Province boasts excellent transportation infrastructure, making it a highly accessible destination. This advantageous feature facilitates convenient travel and connectivity for people from all regions. Moreover, Loei is home to six border trade channels that link Thailand and Lao PDR, further stimulating both the local and international economies.

Suthisarn Chirathivat, the CEO of CRC Thaiwatsadu Co., Ltd., a subsidiary of Central Retail, said: “As planned, Thaiwatsadu proceeds to expand our network in response to the increasing demand for construction materials and real estate. Notably, the recent opening of the Loei branch marks the company's 72nd branch nationwide and the 15th branch in the northeastern region of Thailand. An investment budget of 340 million baht has been allocated for this venture.”

He continued, “Loei Province holds significant economic potential within the northeastern region of Thailand. It has witnessed notable growth in various sectors, including industry, services, and private investment. Moreover, Loei serves as an important international trade route. Thaiwatsadu has been actively expanding its presence in the northeastern region of Thailand, with a total of 14 branches already opened in 12 provinces. These branches include Surin, Buriram, Sakon Nakhon, Khon Kaen, Ubon Ratchathani, Roi Et, Mahasarakham, Mukdahan, Udon Thani, Nong Bua Lamphu, Chaiyaphum, Nakhon Ratchasima (Hua Thale), and Pak Chong. Each of these branches has been well received by customers in their respective areas, recognizing the company’s commitment to offering a comprehensive range of construction materials and home decoration products. Like other branches within the Thaiwatsadu network, the Loei branch prides itself on offering an extensive selection of over 38,000 items from renowned brands with exceptional quality at competitive prices.”

The Loei branch of Thaiwatsadu serves as the newest addition to the expanding network of branches in the northeastern region. It is confident in its ability to capture the purchasing power of over 230,763 households residing in Loei Province and the surrounding regions. Additionally, Loei Province is widely recognized for its significant economic potential, thriving trade activities, and flourishing tourism industry, thanks to its geographical location bordering Lao PDR. Loei is also blessed with natural beauty and a favorable climate, making it an attractive destination for tourism. Moreover, the province is poised to attract more entrepreneurs from various sectors to invest in the area as the overall economy gradually recovers. This has resulted in significant growth in the local construction industry.

Thaiwatsadu Loei Branch offers an extensive range of products and services designed to cater to diverse needs. These include construction materials, electrical equipment, hardware accessories, agricultural equipment, hand tools, tiles, furniture, chemicals, home decorations, or equipment for hotels and restaurants.

“Thaiwatsadu's involvement in the area goes beyond mere business operations; we actively contribute towards driving the economic growth of Loei Province. By employing over 300 individuals from the local community, we significantly generate employment opportunities. Additionally, we are committed to supporting the community through various social initiatives. For instance, we collaborate with partners to raise funds for donations to Loei Hospital. Furthermore, we participated in supporting the maintenance and painting of Tha Khok Temple's walls in Chiang Khan District,” said the CEO.

The opening of Thaiwatsadu's Loei branch is expected to fortify the business ecosystem not only within the province but also in the surrounding region. In 2023, Thaiwatsadu has set a goal of opening 10 new branches, and as of June, it has successfully launched 7 of them. The newly opened branches include: Thaiwatsadu x BnB home, Rangsit Klong 4 Branch, Thaiwatsadu Korat (Nakhonratchasima) Hua Thale Branch, Thaiwatsadu x BnB home Phuket Chalong Branch, Thaiwatsadu Kamphaeng Phet Branch, Thaiwatsadu Chainat Branch, Thaiwatsadu x BnB home Muang Ake Branch, and the newly opened Thaiwatsadu Loei Branch.

Thaiwatsadu also has a continuous plan to further expand its presence. By the end of this year, it aims to achieve a total of 80 branches strategically located in all significant areas across the country, as per its planned expansion efforts.