Bangkok, 5 January 2024 – Mr. Yol Phoksasub, Chief Executive Officer of Central Retail Corporation Public Company Limited or CRC said, “Central Retail acquired Rinascente Department Store’s operations in 2011, an establishment with over 158 years of history in Italy. Since the acquisition, Rinascente has evolved into a Luxury Department Store, continuously refining its operations. This transformation involved a redesigned layout that harmonises European heritage with contemporary innovation, introducing new luxury brands and enhancing the online shopping experience via Rinascente.it. Furthermore, the launch of Rinascente On Demand, an innovative chat and shop service connecting customers directly with Rinascente staff in Italy, ensures the global delivery of exclusive Italian products and services. These milestones led to Rinascente’s remarkable success, surpassing pre-pandemic sales and achieving 1 billion euros in 2023, marking a growth of more than 17%. Notably, EBITDA grew by 70% from the previous year, with Rome Via del Tritone experiencing a 17% surge in sales, Milan at 19%, and Rome Piazza Fiume at 35% following renovation. Looking ahead to 2024, all nine Rinascente branches are poised for continuous growth, solidifying its status as no.1 Italy's luxury department store.”

Partnering with globally renowned luxury brands such as Chanel × Rinascente Milan and Prada × Rinascente Rome Via del Tritone, Rinascente adorned its stores for the festive season.

Currently, Rinascente stands as the only European luxury department store under Central Retail, operating nine branches across eight cities: Milan, Rome Via del Tritone and Rome Piazza Fiume, Turin, Florence, Cagliari, Palermo, Catania, and Monza. Additionally, it holds robust partnerships within Europe’s luxury sector, establishing itself as a key Luxury Destination attracting Italian, European, and global tourists, thereby generating substantial revenue. Furthermore, Thai shoppers who are The 1 members can receive exclusive discounts, accumulate The 1 points, and enjoy numerous privileges across all Rinascente stores in Italy.