• Boosting the economy in the first quarter with the launch of the Chinese New Year campaign at 39 branches nationwide, helping create demand and spurring purchasing power as well as attracting foreign tourists in order to push customer traffic upwards by 20% nationwide; we expect more than 15 billion baht in cash flow throughout the campaign.
• Joining hands with global artist and Thai astrologist & feng shui master: Master Chang Tossaporn Sritula to create attractions through three major strategies: 1) Powerful Tourism and Economic Boosters 2) The Destination of the Enriched Culture 3) East-meets-West Art & Culture and 3 great strategies of Central Department Store Landmark of Chinese New Year 2024 2. Great Chinese New Year Assortment 3. Great Offerings & Activity
• Embracing the government’s latest policy of ‘Easy E-Receipt’ to promote the purchasing power of consumers in the country under the theme of #LuckyandWealthywhenShopAtCentral at Central shopping centers, and #ShopandGetLuckyInTheYearOfTheDragon at Central Department stores nationwide.
• Shopping, worshipping, eating and spending leisure time, all in one place. From 10 January-20 February 2024 at Central shopping centers nationwide.

Bangkok-Central Pattana plc, Thailand’s number one real estate developer and operator of Central shopping centers nationwide, is joining hands with Central Department Store Co., Ltd. under Central Retail, Thailand’s leading retailer and operator of Central department stores, to welcome ‘Period Nine of the Feng Shui cycle’, an era of transformation, by investing 500 million baht to hold ‘The Great Chinese New Year 2024’ campaign, highlighting the reputation of Central shopping centers as the best celebration landmark for all festivals, where visitors can enjoy shopping, worshipping, eating and spending leisure time, all in one place. Boosting the Thai Economy and Tourism in the First Quarter with 3 Key Strategies: Unleashing a Chinese New Year Campaign Across 39 Branches, Igniting Purchasing Power, and Anticipating Nationwide Revenue Surge of Over 15 Billion Baht Throughout the Campaign Period. The campaign also supports the government’s tax deduction scheme: Easy E-Receipt, from 10-20 February 2024.

Unveiling the Grand Collaboration with world-renowned French Artist Jeanne Detallante, crafting Central shopping centers and department stores into the Dragon Kingdom. Celebrating Local Identity across regions with artistic showcases and featuring a Spectacular dragon head display in the heart of the city at Central @ CentralWorld and experience the authentic landmark rituals, exclusive offerings, auspicious products, and culinary delights at the Chinese market in Central shopping centers nationwide. Joining the first-ever ceremony to pay homage to Cai Shen -God of wealth, God of fortune-, led by Master Chang Tossaporn Sritula, at CentralWorld.

To welcome the auspicious year for everyone, we are joining hands with leading partners, including NGG Enterprise Co., Ltd, Central The1 Credit Card, Citi Credit Card, Government Savings Bank Credit Card, Krungsri Credit Card, KTC Credit Card, CardX Credit Car, SCB Credit Card, TTB Credit Card, Thanachart Credit Card, UOB Credit Card and Jubilee Enterprise plc.

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: “Central Pattana is joining hands with Central Department Store to highlight our reputation as the number one destination for every festival and serve as centers for shopping, worshipping, eating and spending leisure time for the Chinese New Year celebration. We have launched Launch the First-of-the-Year campaign with 3 key strategies, focusing on three quality target groups: Thai-Chinese consumers, the new generation and tourists- in particular, Malaysian and Chinese tourists, which are among the top tourist groups visiting Thailand. The campaign is also in line with the government’s ‘Easy E-Receipt’ scheme, which will further stimulate spending in the first quarter of 2024. We expect to see a 20% increase in customer traffic nationwide in addition to more than 15 billion baht in cash flow during the campaign.”

Ms. Natira Boonsri, Chief Executive Officer, Central Department Stores Group under Central Retail, said: “As ‘The store of endless inspiration for every moment of your life’, we see opportunity and potential for growth in the Thai economy throughout the first quarter as Thai and foreign tourists are seen to continue with their spending after the new year, and we want to extend the shopping vibe for consumers towards Chinese New Year. Central department stores are joining with Central shopping centers and Central The1 Credit Card to reach all customers and create the best shopping and celebration experiences for both Thai and international customers. During Chinese New Year, we will achieve our success through three Great Strategies: 1. Great Landmark of Chinese New Year 2024 - We have collaborated with Jeanne Detallante, a renowned French artist with numerous global brand partnerships. Together, we invite you to transform our shopping center into the ultimate destination for the Chinese New Year festivities, offering a time of joy for everyone. Don't miss the masterpiece, the Grand Dragon Head, displayed prominently at Central at CentralWorld, providing an opportunity for everyone to capture and share moments of happiness daily. Additionally, various beautiful elements that evoke emotional responses among shoppers are incorporated, using materials that are environmentally friendly; 2. Great Chinese New Year Assortment - at Central, everyone will experience fun shopping, with a wide range of auspicious products in every category and special collections available only at Central department stores. Furthermore, the Chinese Market gathers a wide array of products, including fashion, beauty, and home items, providing a one-stop service. Additionally, there are numerous auspicious items, including lucky red envelopes. and 3. Great Offerings - As a leading retailer committed to offer seamless omni-channels, we ensure the best deals and activities in every shopping avenue. Our engaging initiatives cater to both in-store and online customers, such as the 'Chinese Dragon Filter and AR' activity, where participants can have fun with an AR dragon appearing for photo framing. The 'Chinese AI Photo Snap' allows users to transform their attire with AI-generated Chinese-inspired looks. Additionally, store activities include the showcase 'Chinese Dragon Dance on Cherry Blossom Pillars,' where customers can walk through the dragon's belly, enhancing auspicious beliefs. Indulge in over 50 auspicious dishes from renowned restaurants at Lofter @ Central Chidlom (7th floor), Public Market and Public Lane (2nd floor) at Central Chidlom, Living House (7th floor) at Central at CentralWorld, and 4th floor at Central Ladprao, adding a delightful touch to the festivities.

Three strategies to highlight our reputation as the best celebration landmarks for every festival

1^st Strategy - Powerful Tourismand Economic Boosters

We intend to boost the economy further throughout our 39 shopping centers nationwide, with activities and promotions to celebrate Chinese New Year, as we create demand to spur purchasing power in the first quarter and welcome tourists who decide to spend the New Year and Chinese New Year in Thailand. According to Economics Tourism and Sports Division, there is a cumulative total of 28 million tourists* based on TAT data. The highest number of tourists entering Thailand is from Malaysia (4.5 million) and China (3.5 million). The continuous increase in Chinese tourists is attributed to the visa-free policy. It is anticipated that this trend will align with the government's target in the year 2024.

Central Pattana has prepared tourist packages to welcome all tourists to welcome travelers across 15 shopping centers through Tourist Malls. These packages include incentives to attract tourists, such as partnering with the Online Travel Platform for the first time with the Klook Lounge in the Hug Thai, CentralWorld. The 1 Exclusive Tourist membership offers a complimentary welcome package worth 10,000 Baht, along with receiving a woven Goods Goods bag. We are also supporting and joining the government’s tax deduction scheme: Easy E-Receipt, while the government’s measures to reduce the cost of living will help support the purchasing power of consumers in the country. Enjoy a maximum tax refund of 17,500 Baht when dining, shopping, and relaxing at any Central branch, with a spending limit of up to 50,000 Baht. This offer is valid from now until 15 February 2024.

Offers and promotions #LuckyandWealthywhenShopAtCentral

We offer great promotions - shop for a chance to win a set of 99.9% pure-gold dragons, weighing more than 9 baht (135 grams) in total, or a stunning ruby ring and other special prizes. Get a set of four specially-designed red envelopes when you spend 3,000 baht and up on shopping or dining*; purchase a limited-edition cushion designed by a world-famous French artist for only 299 baht when you complete the specified shopping conditions. Receive up to 10% cash back without the need to redeem points when spending with Central The1 Credit Card; or use points to get cash back up to 15%, or alternatively, pay installments with 0% interest for up to ten months. You can instantly collect and redeem The1 points when spending with participating credit cards. The Top 25 Spenders* under specified conditions will receive authentic diamond jewelry from Jubilee Daimond worth 200,000 baht.

2^nd Strategy - The Destination of the Enriched Culture: Central shopping centers nationwide bring together every dimension of celebrating Chinese New Year - from shopping, paying respects, dining, to traveling. It is a landmark that combines auspicious elements that are difficult to find elsewhere. This year, not only is it the Year of the Dragon but also the entry into the 9th era according to Chinese metaphysics, a year of significant change. Central has gathered auspicious elements in one place, along with the collaboration of Master Chang Tossaporn Sritula’ for the first-ever worshipping ritual of Cai Shen, the God of Fortune in front of CentralWorld. Led by master Chang, accompanied by Chinese monks chanting to enhance auspiciousness, it is the first time in the world. The 9 Digital Dragon Walls, the longest in the world, ensure continuous good luck for 20 years. Inviting deities from all directions, the central shrines across Thailand and a collection of auspicious items at the Chinese Market await.

Highlights of Deities Invited from All Directions and Installed Across Central Shopping Centers Nationwide:

CentralWorld: Dragon God from the People's Republic of China., Central Rama 3: The Goddess of Fortune in all 5 aspects, Central East Ville: Goddess Guan Yin, Central Chiang Mai: Cai Shen, God of wealth, God of fortune, Central Chonburi: The Naga Goddess Jasa Thai Juea, Central Phuket: the guardian spirit Kiew Tien Keng (the deity from the Taoist belief, safeguarding safety and well-being from dangers to bring happiness)

3^rd Strategy - East-Meets-West Art & Culture: Central shopping centers and department stores are being transformed into ‘Dragon Kingdoms’ by French artist, Jeanne Detallante, who produces boundaryless art that seamlessly combines Thai culture and Art Nouveau. The artworks are vibrant and colorful with luxurious details in addition to the use of various elements to ensure that the dragons are brand-new exciting pieces for Central’s Chinese New Year as well as reflecting local pride and identity. Central Pattana is also partnering with local communities of Thai artists nationwide to create the most auspicious handicraft sculptures of 17 dragons to reflect the ‘local essence’ using local products that beautifully convey the connection between nature and local communities. The dragons of growth and prosperity are presented at 17 Central shopping centers nationwide. Unmissable at the 9 Photo Spots with Highlights at CentralWorld's Central Court Zone. Encounter the 114-meter-long Inflatable Dragon, the longest in the country.

Discover ‘The Great Chinese New Year 2024’ from 10-20 January 2024 #LuckyandWealthywhenShopAtCentral at Central shopping centers and #ShopandGetLuckyInTheYearOfTheDragon at Central Department stores nationwide.