Bangkok, 25 July 2024 — Thaiwatsadu, a leading retailer of construction materials and home decoration under CRC Thaiwatsadu Co.,Ltd. under Central Retail, has invested over 500 million baht to establish a new landmark at the bank of the river Chao Phraya. The newly launched ‘Thaiwatsadu × BnB home Rama 3’ follows the White Format (Hybrid Store Format) model, making it the 84th Thaiwatsadu branch and the 17th BnB home branch. Located in a prime area in the heart of Rama 3, the store spans 20,000 square metres and offers a comprehensive range of over 50,000 competitively priced products, including construction materials, home decoration, renovation, and repair items from well-known brands. This new branch aims to meet all customer demands, stimulate purchasing power among contractors and homeowners, and support the continuous growth of the housing market in Bangkok and its surrounding areas, which is recovering at a rate of 2-3% per year. Consumer purchasing power is also expected to recover in line with the Thai economy’s projected growth rate of 3-4% per year.

The grand opening ceremony of ‘Thaiwatsadu × BnB home Rama 3’ was honoured by the presence of Mr. Wattanasak Sur-iam, Director-General of the Internal Trade Department, who presided over the ceremony. The event was also attended by over 400 distinguished guests, including executives from government agencies, private sectors, and business partners.

Mr. Suthisarn Chirathivat, CEO of CRC Thaiwatsadu Co.,Ltd. under Central Retail, stated, “Thaiwatsadu opened its first branch in Bang Bua Thong in 2010 and has since continued to expand with the ‘Small Town Strategy’, adding branches in both the Red Format (Thaiwatsadu brand) and the White Format (Thaiwatsadu × BnB home brands) across 48 provinces in Thailand. The latest opening of the Rama 3 branch marks a Flagship Store, distinguished by its prime location on Rama 3 Road near the Rama 9 Bridge, adjacent to the river Chao Phraya on the side of Yan Nawa district. Spanning 19 rai and over 20,000 square metres, the two-storey branch features a four-storey car park accommodating up to 450 vehicles.”

This expansion will support the recovery of the real estate business in an area with a dense population of over 200,000 households, characterised by high purchasing power. The market includes mid-range to high-end and luxury residences along the Chao Phraya River, as well as numerous shopping centres, community malls, leading private schools, and office buildings. The location also serves as a key transportation hub, connecting inner Bangkok to major roads, near expressways such as Chalerm Maha Nakhon, Si Rat Expressway, and Bhumibol Bridge. It offers convenient access by car, BRT (Bus Rapid Transit), and the future Grey Line BTS, making ‘Thaiwatsadu × BnB home Rama 3’ in the White Format the centre for all construction, renovation, repair, and home decoration needs, catering to all customer lifestyles in the Rama 3 area.”

The company has implemented key strategies to elevate the ‘New & Endless Home Experience’ for customers, establishing itself as the most comprehensive modern trade retail store for construction materials and home decoration in the Rama 3 area as follows:

Catering to the purchasing power of all real estate and residential markets

The Rama 3 area connects to Bang Kho Laem, Charoen Krung, Charoen Rat, Ratchadaphisek, Yannawa, and Nang Linchi, old communities of Bangkok with a dense population. Surrounded by residential and commercial real estate, the government’s road development and transportation system improvements have led to continuous household growth. ‘Thaiwatsadu × BnB home Rama 3’ offers comprehensive and competitively priced products, catering to contractors and homeowners, and will play a significant role in driving the real estate economy in the Rama 3 area in the future.

Catering to connectivity between inner and outer Bangkok

‘Thaiwatsadu × BnB home Rama 3’ is situated in a prime location with excellent connectivity to key business districts such as Silom, Sathorn, Sukhumvit, and Rama 4 Road. It offers easy access to the city centre and out-of-town routes to Thonburi and Samut Prakan, as well as major provincial cities. Additionally, it is close to key expressways, including the Chalerm Mahanakorn Expressway, the Si Rat Expressway, and the Bhumibol Bridge. The store is also well-connected to public transport, with links to the BTS (Chong Nonsi, Saint Louis, or Surasak stations) and the BRT (Bus Rapid Transit) along Rama 3 Road. This strategic location makes it an essential hub for meeting the purchasing needs of customers in the Rama 3 area and nearby regions with maximum efficiency.

Catering to every shopping experience for construction, repair, and home decoration needs

‘Thaiwatsadu × BnB home Rama 3’ is a modern trade retail store for construction materials and home decoration, offering a comprehensive shopping experience for both DIY projects and home improvement all in one place. Customers enjoy convenient access to a wide range of products, making it easy to find everything they need in a single trip. Thaiwatsadu leads in Hard DIY, providing construction materials, electrical and plumbing supplies, water filters, appliances, tools, and sanitary ware. Meanwhile, BnB Home excels in Soft DIY, offering home decor items, furniture, bedroom and kitchen products, and a variety of storage solutions in multiple designs. With over 50,000 products from leading Thai and international brands, and expert staff ready to assist, customers are assured of a complete and satisfying shopping experience.

Catering to the 24-hour shopping lifestyle

Equipped with online shopping services available through both the mobile application and the website, Thaiwatsadu × BnB home offers a user-friendly choice providing a full range of products. With the One Price Policy, there is no need to waste time comparing prices, as the prices and promotions are consistent across all channels. Shopping is as convenient as if you were at the store in person, through the websites www.thaiwatsadu.com and www.bnbhome.com and the Thaiwatsadu application. Additionally, the Chat & Shop service is available via LINE @Thaiwatsadu, and orders can be placed through the Call Centre at 1308.

“Although Thaiwatsadu continues to open new branches in all regions of the country, the most important mission for us is to provide the best service to customers in terms of competitive prices, high-quality products, and a wide variety of categories. These core values are ingrained in Thaiwatsadu’s DNA, and we operate under Central Retail’s CRC Care philosophy, focusing on Care for the Economy to support local economic development and community income distribution. For the Rama 3 branch, 200 jobs have been created. We have also donated funds to Boonmee Pururat Hospital's Public Health Service Centre 7 to support their medical services and activities, benefiting public health in the community,” Mr Suthisarn concluded.

To celebrate the grand opening of Thaiwatsadu × BnB home Rama 3, customers will receive a carnet of coupons worth 2,300 baht, along with numerous special promotions. Highlights on 26-27 July 2024 include Meet & Greet events with famous singers and actors Boy Pakorn and Dome Pakorn Lam, a mini-concert, and various games with prizes from Haier and Hi Door brands.

The Rama 3 branch is the 84th Thaiwatsadu branch and the 17th BnB home branch. Currently, the company has a total of 100 branches across 48 provinces, having opened four new branches this year: 1) Thaiwatsadu × BnB home Udon Thani Kud Sa, 2) Thaiwatsadu Aranyaprathet, 3) Thaiwatsadu Sa Kaeo, and 4) Thaiwatsadu Klaeng. Thaiwatsadu × BnB home Rama 3 is the fifth new branch this year, with plans for further expansions.

For more information and promotions, visit www.thaiwatsadu.com, Facebook Fanpage: Thai Watsadu, LINE ID: @Thaiwatsadu, BNB Home: www.bnbhome.com, Line: @bnbhometh, Facebook: BnB Home, or call 1308.