Khon Kaen, 28 November 2024 — Thaiwatsadu, a leading retailer of construction materials and home decoration under CRC Thaiwatsadu Co., Ltd., has reinforced its presence in Khon Kaen with the launch of ‘Thaiwatsadu × BnB home Khon Kaen 2.’ This expansion combines the strengths of two powerhouse brands – Thaiwatsadu, marking its 87th branch, and BnB home, now in its 17th location nationwide – to establish a comprehensive one-stop hub for construction, renovation, and home improvement needs.

Strategically located in the heart of Khon Kaen on Mittraphap Road, a critical economic and trade route connecting northeastern Thailand to other regions, this new hybrid-format store represents a significant investment of 180 million baht. Transforming the former BnB home Mittraphap branch into a White Format hybrid store, the branch spans over 24,000 square metres and offers an extensive selection of over 50,000 products, including hardware, tools, tiles, paints, chemicals, water pumps, sanitary ware, furniture, kitchenware, and electronics from top brands.

Designed to meet the growing demand for construction and home renovation in Khon Kaen and the Isan region, the grand opening ceremony was officiated by Mr.Prachuap Rakpaet, Deputy Governor of Khon Kaen, and attended by senior government officials, Thaiwatsadu executives, and retail partners.

Khon Kaen, often referred to as the ‘Metropolis of Isan,’ stands out as a secondary city with remarkable economic growth potential. Its thriving sectors include agriculture, SMEs, and tourism, making it the second-largest economy in the northeast region. As of June, the province’s Gross Provincial Product (GPP) recorded a 2.77% increase.

With a population of approximately 1.8 million people, Khon Kaen ranks as the fourth most densely populated province in Thailand. The government’s current policies actively encourage private sector involvement in economic development, leading to significant expansion in industries such as construction, real estate, housing, shopping centres, and office buildings.

Moreover, initiatives like the Khon Kaen Smart City project have further accelerated demand for construction materials and home décor, solidifying the city’s position as a hub of growth and opportunity for both local businesses and national investments.

Mr. Suthisarn Chirathivat, Chief Executive Officer of CRC Thaiwatsadu Co., Ltd. under Central Retail, stated that the launch of ‘Thaiwatsadu × BnB home Khon Kaen 2’ represents a significant transformation of the former BnB home Mittraphap Khon Kaen branch. This renovation combines the strengths of the Thaiwatsadu and BnB home brands into a modern retail hybrid concept, White Format, designed to comprehensively meet the needs of homeowners, contractors, and business operators in Khon Kaen.

The store enhances convenience, offering a seamless shopping experience with everything under one roof, from construction materials to home repair and décor products. Customers can expect high-quality, trusted brands at excellent value. The new branch features three key highlights:

White Format to Meet Every Home and Construction Need — The ‘Thaiwatsadu x BnB home Khon Kaen 2’ hybrid concept seamlessly integrates a comprehensive range of products across all home and construction categories. From building materials, tools, and structural supplies to water pumps, tiles, paints, chemicals, bathroom fixtures, kitchenware, beds, electrical appliances, and home décor items, the store offers more than 50,000 products. Additionally, it introduces premium products tailored to mid-to-high clientele, catering to modern lifestyles. Customers can shop conveniently in-store or online 24/7 via www.thaiwatsadu.com, with added services like Click & Collect, Chat & Shop through LINE @Thaiwatsadu, and a dedicated Call Centre.

Prime Location with Excellent Connectivity — Situated on Mittraphap Road, a major highway and economic artery of Northeastern Thailand, the branch enjoys strategic connectivity. It links key provinces, including Loei, Nong Bua Lamphu, Udon Thani, Kalasin, Maha Sarakham, Buriram, Nakhon Ratchasima, Chaiyaphum, and Phetchabun, as well as southern Northern Thailand. Furthermore, it extends its reach to Vientiane, Laos PDR, making it an ideal destination for contractors, business operators, and homeowners in Khon Kaen and neighbouring regions.

Driving Provincial Development — The opening of this branch plays a pivotal role in advancing the province’s economic and development plans. It supports growth across various industries, especially real estate, housing markets, commercial buildings, and infrastructure development. The branch also creates 200 jobs, boosting local incomes and invigorating economic activities. With a focus on sustainable and stable growth, it aims to contribute significantly to the region’s long-term prosperity.

“CRC Thaiwatsadu recognises the immense potential of Khon Kaen, a province experiencing continuous urban expansion and growth across various sectors, including industry, real estate, tourism, agriculture, transportation, the MICE industry, and technological innovation,” stated Mr Suthisarn.

“The ‘Thaiwatsadu x BnB home Khon Kaen 2’ branch will further strengthen our presence in the Northeastern region, complementing other Thaiwatsadu stores. We are confident that this branch will receive enthusiastic support from the people of Khon Kaen and customers from neighbouring areas. It will undoubtedly invigorate the construction, repair, and home décor markets in the province, providing residents with more choices and delivering maximum value to consumers.

“Furthermore, Thaiwatsadu is committed to supporting community initiatives. In collaboration with our business partners, we have donated funds to the Samran Subdistrict Health Promotion Hospital in Khon Kaen’s Mueang District, promoting public health and wellness within the community. This aligns with Central Retail’s ‘CRC Care’ philosophy, focusing on Care for the Community, and reflects our dedication to enhancing the quality of life for local residents.”

Thaiwatsadu × BnB home marks the milestone with 87th Thaiwatsadu and 17th BnB home branch. Currently, Thaiwatsadu and BnB home operate a combined total of 103 branches across 50 provinces, ensuring comprehensive coverage throughout Thailand. This year, the brands have expanded significantly with the launch of eight new branches in 2024, including: 1) Thaiwatsadu × BnB home Udon Thani Kut Sa, 2) Thaiwatsadu Aranyaprathet, 3) Thaiwatsadu Sa Kaeo, 4) Thaiwatsadu Klaeng, 5) Thaiwatsadu × BnB home Rama III, 6) Thaiwatsadu Uthai Thani, 7) Thaiwatsadu Phrae, and 8) Thaiwatsadu × BnB home Khon Kaen 2

Plans are in place for further expansion in 2025, underscoring Thaiwatsadu’s commitment to reaching even more communities nationwide.

For more information and updates on promotions, visit www.thaiwatsadu.com, the Thaiwatsadu Facebook Fanpage, or connect via LINE @Thaiwatsadu. For BnB home, visit www.bnbhome.com, follow on Facebook or LINE @bnbhometh, or call 1308 for enquiries.