Christmas is one of the most anticipated year-end celebrations, and the joy multiplies when you get the chance to celebrate it in Europe—the birthplace of this festive season. Today, Central Retail invites you all to fly to Italy, a country that is not only full of history, art, and culture that are worth exploring, but it is also one of the best cities on a bucket list that everyone wants to come during this festive season.

When visiting Italy, one destination that you can’t miss is Rinascente, a renowned luxury department store, which is part of Central Retail, with 9 branches located in Milan, Rome Via del Tritone, Rome Piazza Fiume, Turin, Florence, Cagliari, Palermo, Catania, and Monza. Decorated under the concept of “The Christmas Factory” this year, Rinascente is inviting shoppers to delve into a dreamlike Christmas atmosphere with exclusive activities and special festive merchandise available only during this period. It’s a full-on Christmas extravaganza for all.

Dazzling Brand Takeovers: Iconic Landmarks Inside and Out

Prepare to be amazed by Brand Takeover from world-renowned brands that will decorate the building of Rinascente and its window display under its signature theme. These include Dior: Ball of Dream, a dazzling Versailles-inspired decoration, that will make Rinascente Milan shine in gold. Many other leading brands will also collaborate with Rinascente to transform other branches into an outstandingly beautiful place.

A festive touch to Rinascente with 5 colors being used to decorate the store including green, red, gold, silver, and white. A highlight of the classic Christmas celebration is the Nativity scene, brought from the Via San Gregorio Armeno in Naples, a world-famous hub for handcrafted Nativity art. This year Rinascente collaborate with legendary artisan studios presents a masterpiece that captures the birth of Jesus, offering visitors a chance to admire and capturing this memorable artwork.

Delight in Exclusive Christmas Collectibles and Decorations from The Most Renowned Brands

This year Rinascente introduces the “Christmas Village” collection from LEMAX, the renowned American collectible brand, perfect for fans looking to complete their festive sets. Additionally, you’ll find intricately carved nutcracker dolls and a dazzling array of decorations. From snow globes, music boxes, ornaments, Santa Claus figurines, and Christmas stockings from leading brands that will make your dream Christmas even more perfect.

Savor the Flavors of Celebration with Exquisite Food, Desserts, and Drinks

Rinascente offers a wide food and sweets proposal, with exclusive pop-ups in all stores, thanks to collaborations with brands of excellence, creating real beautiful and delicious “Food Gifts” including exclusive selections of panettone and pandoro, with traditional and gourmet flavours, produced by names of excellence such as De Vivo, Fiasconaro, also available in the Dolce & Gabbana edition. Also the premium chocolate panettone available only at Rinascente is confirmed as the season’s must-have. Wine & spirits’ selection dedicated to the festive season, with historic brands such as Moët & Chandon, Dom Pérignon, and many others, is also available.

Don’t miss! Come and experience the magic of Christmas and be impressed by The Christmas Factory at Rinascente, under Central Retail, in any of its 9 branches located in 8 cities in Italy.

Special! For Thai customers and The 1 members, when shopping at Rinascente, for every one euro spent you will earn one The 1 point. You can also get a 10% discount and Rinascente On Demand service. Chat directly with an Italian personal shopping assistant at Line: @RinascenteOnDemand or at the website rinascente.it.