Together with our stakeholders, we have worked hard to continuously improve, grow and set new standards. Here’s a glimpse at some of the accomplishments Central Retail and its leadership are proud to have received over the years.
April 2021, Certificate of Recognition from Thai Nguyen authorities to acknowledge the company's contribution to the provincial socio-economic development – received at the VIP's Opening Ceremony of GO! Thai Nguyen Mall.
Top 8 Stores to Visit
Business Excellence
Central Food Retail
Central Food Hall under Central Retail is "Top 8 stores to visit worldwide most favourite stores by Retail Analysis from IGD" for bringing innovative foodservice offerings and allowing customers to purchase fresh food for in-store dining or take away.
Designed for a superior experience for all senses with a shop-in-shop concept and modern décor. There are two food zones, which offer a variety of cuisines to choose from; CENTRAL EATERY with a wide range of international dishes served to the table and C-Flavour, a unique destination for street food fanatics. The new store also includes The Baker, deliciously crafting bakeries and pastries fresh from scratch on the premise using premium unbleached Bavarian flour just like in Europe. In addition, there’s the Fishmonger, inspired by the famous Billingsgate Market in London and James the Butcher, which caters to all customers’ meaty requests.
The beauty zone, Looks, features a curated range of the top Korean and Asian beauty products, as well as Healthiful, the destination for health and wellness with a complete range of better choice products for a healthier you.
Spikes Asia Awards
Marketing and Branding Excellence
Central Department Store
Central Department Store under Central Retail marked worldwide recognition from its successful campaign "Central Midnight Sale" the greatest sale event in Thailand, winning Asia Pacific's top award for excellence in creative communication.
Central Department Store with WOLF BKK developed an advertisement under the concept "Shop Unfriend" and won Grand Prix Award from the Spikes Asia Award 2021, the biggest television commercial competition festival in Asia Pacific held in Singapore.
Moreover, the campaign's advertisement also won other awards such as Gold Spikes and Bronze Spikes launched in 2020.
Global Thai Brand Award & Most Trusted Modern Sales Channel Retail Store in Thailand
Marketing and Branding Excellence
Central Department Store
Central Department Store 74 years with the legend of being number 1 in the hearts of Thai people Over the past 7 decades, “Central Department Store” has become a dynamic department store all the time due to its marketing in various forms, all of which are new innovations that have come to create novelty for the retail industry.
The success of Central Department Store is also reflected in the results of the latest Thailand's Most Admired Brand 2021 survey from Brand Age magazine, receiving two awards of pride:
Central Department Store was able to maintain its number 1 status, winning the “Modern Sales Channel” award Department stores and supermarkets that consumers trust and the most reliable” for the 15th consecutive year and a special award with the "Global Thai Brand Award", an award that reflects the success of global marketing This shows the determination of Central Department Store in continuous development and upgrading of services in all aspects. To deliver the best experience for our valued customers.
TOP 100 Business People
Corporate Excellence
Central Retail
Pierluigi Cocchini, CEO Rinascente, has been named among the TOP 100 business people by businesspeople.it , a leading Italy-based business magazine publisher. The top influential managers and entrepreneurs are assessed and ranked based on companies’ performance during the COVID-19
The 2020 GIA Global Honoree for Excellence in Retail
Business Excellence
Organisation that Empowers Persons with Disabilities
Sustainability Excellence
Central Retail
Awarded by: Department of Empowerment of Persons with Disabilities
Best Equity Deal of The Year, Thailand
Corporate Excellence
Central Retail
Awarded by: Alpha Southeast Asia
As one of the top four most prestigious awards on a regional level, the award we received from Alpha SEA was for the various business deals we made each year. This award is given to each country in Southeast Asia, and this is the 14th year of the ceremony.
The reward Central Retail Corporation received was the "BEST EQUITY DEAL OF THE YEAR, THAILAND" award. It is considered our biggest win of the year since the day of our IPO. The selection criteria for this award includes the complexity, difficulty and benefits the business deal has brought.
Thank you and recognition
Sustainability Excellence
Organizer: Red Cross organization of Hanoi
Brand: Central Retail
“One of the top 50 stores you wish you could have visited in 2020”
Business Excellence
Central Food Retail
Recognised by: Institute of Grocery Distribution, United Kingdom
Healthiful, the health-focused restaurant under the management of Central Food Retail was recognised by the Institute Grocery Distribution (IGD) as one of the top 50 stores you wish you could have visited in 2020.
Best Employer Thailand 2020
Sustainability Excellence
Robinson
Awarded by: Kincentric Thailand
Robinson was recognised as the "Best Employer Thailand 2020" for the second consecutive year by Kincentric Thailand at the "Search for Best Employer" event, which has been hosted for 20 years. It is a global ranking, including Europe, America, Africa and Asia. The team that handles the ranking include specialists from human resources consulting firms, personnel from Sasin School of Management from Chulalongkorn University and board members from diverse industries. However, the most important votes are from employees in the company. With this award, it reflects how Robinson cares for its employees and creats happiness that is passed on to our customers, creating an excellent service experience.