Together with our stakeholders, we have worked hard to continuously improve, grow and set new standards. Here’s a glimpse at some of the accomplishments Central Retail and its leadership are proud to have received over the years.
Central Retail stands a top Thai retailer on the world stage, receiving 11 comprehensive awards from 5 regional and global institutions.
Corporate Excellence
Central Retail
Central Retail stands a top Thai retailer on the world stage, receiving 11 comprehensive awards from 5 regional and global institutions. CRC, the #1 leading retailer of the future, has again demonstrated its capability and leadership position as a company of organisational success, sweeping 11 major awards from 5 esteemed international institutions within a month. It was recognised with awards across all business spectrums: encompassing 4 awards in Business, 3 awards in Sustainability, 2 awards in Marketing and Communications, and 2 awards in Investor Relations, reflecting Central Retail’s multifaceted excellence in accelerating a leaping growth alongside sustainable business management.
Khun Yol Phokasub, CEO of CRC, stated “It was a true honour for Central Retail to be acknowledged with multiple awards from prestigious institutes. This achievement has inspired and powered us to further develop our business alongside the communities we serve, driving economy and leading Thailand towards inclusive future of prosperity. Hereby, I would like to pass on my gratitude to the judges, the management team and our employees, partners, and all stakeholders, who have been integral parts of Central Retail’s journey to multidimensional achievement, honoured by awards in all key business aspects.”
This resounding accomplishment reaffirms Central Retails’ status as a successful retail leader on both regional and global stages. With its framework focusing on elevating business operation and transformative technology to deliver highest customer satisfaction, Central Retail remains committed to its conviction as ‘Central to Life’ wherever it operates. The company also places great importance in initiating projects that create values and sustainability to the economy, society, community, and the environment, resulting in various initiatives that brought significant positive changes. At Central Retail, every project is built on the company’s vision to drive its business towards The Next Sustainable Growth and achieve a long-term Net-Zero goal by 2050, following the company’s mission to advance its retail business forward in a stable, and sustainable manner.
All 11 awards which Central Retail has proudly received include:
Awards in Business Category
1) Best Luxury Retail CEO from International Finance Awards
2) Asia’s Best CEO from Asian Excellence Awards Both awards are given to Khun Yol Phokasub, who was praised for his insightful vision and ability to foresee business opportunities which help strengthen company to reach impressive success, securing profitable revenues that exceed last year’s performance target.
3) Asia’s Best CFO from Asian Excellence Awards was given to Khun Ty Chirathivat, Chief Financial Officer of CRC for an expertise in generating and maintaining key financial competencies, effectively managing risk, coupled with productive investment strategies to maximise business growth and reinforce financial stabilities.
4) Best Company in Thailand – Bronze from FinanceAsia Awards was given to Central Retail for its outstanding agility in enhancing the overall Thai retail industry, marching ahead to an outperforming growth with the fundamental 5-year roadmap of CRC Retailligence strategy.
Awards in Sustainability Category
5) Sustainability of the Year from Retail Asia Awards was given to Central Retail’s ‘Na Muen Sri Project’, an establishment of Weaving Community Learning Centre aimed to preserve ancient weaving culture of Trang province, protecting local wisdom, elevating community enterprise, and turning it into a tourist destination.
6) Social Empowerment from Asia Responsible Enterprise Awards was given to Central Retail’s ‘Jing Jai Farmers’ Market model’, a sustainability project to improve socio-environmental impact by boosting local economy, educating, and advising farmers to help increase their income, and reducing both carbon footprint and plastic use.
7) Asia’s Best CSR from Asian Excellence Awards was given to Central Retail for its adaptivity in sustainable business practice, leading to an execution of ongoing measurable CSR and CSV projects, a testament to the company’s position as a Green & Sustainable Retail and Thailand’s first model organisation for sustainability.
Awards in Marketing and Communications Category
8) App of the Year from Retail Asia Awards was given for Central Retail’s PowerBuy Application as a digital platform that caters to all customers’ needs and connects them to one place. With its user-friendly functions and fully equipped features, PowerBuy Application is an innovation reinvented as a solution for modern consumers, underlining Central Retail’s readiness as a retailer of the future.
9) Best Corporate Communications from Asian Excellence Awards was given to Central Retail for its clear, concise, and audience-oriented corporate communications, both externally and internally, efficiently leveraged on a strong corporate branding strategies which are highly adaptive to the ever-changing communication trends.
Awards in Investor Relations Category
10) Best Investor Relations in Thailand – Gold from FinanceAsia Awards
11) Best Investor Relations Company from Asian Excellence Awards Both awards are given to Central Retail as a reflection of its highest standard in investor relations management and for its presentation of transparent, correct, and complete data, in addition to its compliance in good corporate governance and core principles of investor relations that allows the company to establish and secure investors’ confidence.
The 5 award institutions mentioned above are (1) International Finance Awards 2023, organised by a leading business and financial magazine in the UK (2) Retail Asia Awards 2023, organised by a notable business magazine in Singapore (3) Asian Excellence Awards 2023, organised by a respectable award institution in Hong Kong (4) FinanceAsia Awards 2023, organised by regionally-accepted financial and capital market magazine and (5) Asia Responsible Enterprise Awards 2023, organised by Enterprise Asia, an independent institution in Malaysia which supports enterprises across Asia.
Asia-Pacific’s CMO Power List 2023
People Excellence
Central Department Store
For the second consecutive year, Khun Rvisra Chirathivat honorably awarded, as one of the most influential marketers in the region, of Asia-Pacific’s CMO Power List 2023
Khun Rvisra Chirathivat, Chief Marketing Officer, Central and Robinson Department Store under Central Retail, the only Thai marketer that has been awarded for Asia-Pacific’s CMO Power List 2023 for the second consecutive year as one of the region's most influential marketers. Campaign Asia Pacific is a prominent insightful online media in marketing under the management of Haymarket Publishing, the UK's largest independent marketing publication.
The selection process is independent, and nominees are selected based on the standard of marketing activities during the past year. The official results of the CMO Power List 2023 were announced at the Campaign360 conference in Singapore during 16 – 17 May 2023, where Khun Rvisra was one of the recipients of the title.
Central Department Store and Robinson Department Store congratulate Khun Rvisra on this prestigious achievement. We firmly believe that her leadership is an important force for the organization and extend our encouragement for Khun Rvisra on her mission to continue leading Central and Robinson towards the shopping destination of international standard.
‘Most Admired Brand’ and ‘Market Leader Brand’
Business Excellence
Central Retail
Central Department Store won 2 major awards: the #1 most trusted department store among consumers for 17th consecutive year and the Leader Brand Award "Maker Leader Award" at '2023 Thailand's Most Admired Brand’
Central Department Store, under Central Retail, had Threeranandha Leelahawong, Head of Public Relation as the representative to receive 2 major awards at the "2023 Thailand's Most Admired Brand" Award Ceremony from Brand Age magazine. Through the awards, the company has earned its position as #1 most trusted department store among the consumers for 17th consecutive year while also taking home a special "Maker Leader Award" for outstanding brand. The ceremony was held at the Pullman Bangkok King Power Hotel on March 30th, 2023.
Top CEO & Tops Brand
Business Excellence
Central Food Retail
Tops, food business under Central Retail, announces a major achievement on an international level, reaffirming its position as the #1 food retailer in Thailand which is constantly improving and excellence in all aspects, with a goal to be the ultimate Food Discovery & Destination under the concept of Every Day DISCOVERY to offer the best shopping experience every day. It has won numerous awards over the years, and recently received two prestigious awards from international events, Top CEO 2022 and Top Brand 2022 - Supermarket from the Influential Brands Award 2022
Tops, food business under Central Retail, recently received an award in sustainability from an Asia-Pacific event. “Convenience Retail Sustainability Award” is an honorable recognition given to retailers that operate their business with a sustainability focus, creating a tangible impact on people, society and the environment. The award reaffirms Tops’ social responsibility as an organization that is committed to driving its business in a way that improves the quality of life, bridge the gap in the society, while also promoting sustainability in every dimension through four areas:
Community Contribution: Tops drives its business through supporting the grassroots economy in the country by directly purchasing farm produce, offering venues for farmers to sell their products at “Jing Jai Farmers’ Market”, and helping SMEs nationwide grow through Tops Tongtin platform to sell their products at Tops.
Circular economy and waste management: Tops recognizes the importance of waste and surplus food from end to end. There are projects such as “FOOD for GOOD DEED” to pass on surplus food products from Tops and FamilyMart to support the underprivileged nationwide. It also sorts waste at all its stores, and encourages the public to sort waste based on the 3R (Reduce Reuse Recycle) principle to reduce waste from end to end and to improve the environment alongside the economy and society.
Climate Strategy & Energy Management: Sustainable energy management: Tops has introduced a new store concept, “Tops Green”, which is the first green store in Thailand. It uses energy-efficient chillers with a cooling system that reduces carbon footprints and energy consumption while still maintaining product freshness. It supports the use of clean energy in transportation by providing EV charging points and installing solar panels to save energy.
Healthy & Safe Product: : Tops recognizes the importance of using eco-friendly packaging and has stopped the use of styrofoam and reduced the use of plastic. This award is a proud honor and reaffirms that Tops never stops improving its business to become a Food Discovery & Destination under the concept of Every Day DISCOVERY. At the same time, Tops is also a brand that operates its business alongside developing communities, improving the quality of life, and nurturing the environment sustainably, true to Central Retail's purpose as Thailand’s first Green & Sustainable Retailer.
The 2023 NACS Convenience Retail Award ASIA-PACIFIC is an event that brings together world-class retailers to meet, exchange views, and share knowledge in retail strategies, as well as topics that impact the industry today and in the future for business planning purposes.
Global Best Employer Brand Awards 2023
People Excellence
Central Retail
Central Retail Corporation Public Company Limited or CRC has proven its success with yet another achievement by winning Global Best Employer Brand Awards 2023 from The Employer Branding Institute and World HRD Congress, the two global leading human resource organisations which recognise companies with excellent human resource management in promoting and inspiring employees to upskill and grow their careers alongside the company. Central Retail was honored to receive this esteemed award for two consecutive years.
Leading with a commitment to make an organisation ‘A Great Place to Work’, Central Retail continues to actively enhance its employees’ capabilities, strengthening their knowledge and creativity through a series of effective and comprehensive development programs. Employees are encouraged by their supervisors to unleash their potentials by generating new ideas and being innovative with confidence as they advance forward in their career. We believe that people with great potential are an integral part of Our Winning Team and will play a critical role in driving Central Retail’s sustainable growth, keeping pace with rapid changes, and becoming Asia’s #1 ‘Retailer of the future’.
Excellence in Data Governance
Corporate Excellence
Central Retail
Mr. Yol Phokasub, Chief Executive Officer and Mr. David Llamas, Chief Digital Officer of Central Retail Corporation Public Company Limited, represented Central Group in receiving the Excellence in Data Governance award from Mr. Benedict Benoit, APAC Head of Collibra known for its reputation as the Data Intelligence company to implement Data Privacy with its Data Governance platform on a wide scale.
This award serves to reflect Central Group’s and Central Retail’s excellence in managing customer data privacy. At the same time, this achievement also emphasises Central Group's position as a regional leader who operates in accordance with the Personal Data Protection Act (PDPA). To maintain the privacy of its customers, Central Group and Central Retail have employed Collibra’s Data Governance Platform and modern technology to lay the foundation of a sustainable data governance framework and strengthening the security of customer privacy information across 14 business groups under the Central Group.
It is Central Group’s commitment to deliver its customers the best experience, reinforcing that every customer's personal information is of utmost importance - which has always been systematically and securely managed.
CRC selected into DJSI 2022
Corporate Excellence
Central Retail
Central Retail Corporation Public Company Limited or CRC selected into Dow Jones Sustainability Indices : DJSI 2022, which reflected its sustainable CRC objective and goals by being ranked in the Top 3 of Dow Jones Sustainability Indices (DJSI) in the retail sector out of 476 participating companies around the world. Furthermore, the company was invited by S&P Global to participate in the evaluation of the DJSI, which is a stock index of world-class companies that are accepted by all institutional investors around the world who have passed business sustainability assessment based on economic, social and environmental performance. In 2022, there were a total of 3,519 companies participating in the DJSI assessment from 61 industry groups around the world that were invited to participate in this assessment.
Central Retail has been selected as a member of the DJSI from the Emerging Markets and was invited to participate in the first DJSI assessment in 2021 with our scores increasing two consecutive years. In the first year of participating in the assessment, the company was elected in Sustainability Yearbook Member for 2021, which has furthered the success of being on the path to become Thailand's first retail organization in the field of Green & Sustainable Retail under a balanced operation in 3 dimensions: the environment, society & good governance (ESG) and the CRC ReNEW strategy that aims for towards net-zero emissions by 2050. This can be done through cultivating corporate culture and creating a sustainable development mindset amongst employees at all levels, which can be inserted into every business process, such as the use of clean energy innovations, using environmentally friendly packaging, and implementing efficient solid waste management. In addition, creating a livable society by reducing inequality and creating equality in society is crucial, which reinforces Central Retail's commitment to conduct business in accordance with good governance principles that builds confidence with customers, partners, investors, shareholders and all stakeholders; along with delivering a livable world to the next generation.
HR Innovation Award 2022
Corporate Excellence
Central Retail
CRC, represented by Chief People Officer Panchalee Weeratammawat, Wethisa Kanjanakaew Head of Resourcing & Talent Acquisition and Suwanna Panyawongudom Head of CRC Recruitment & Sourcing, received excellence award for HR Innovation Award 2022 from 4 institutions which are Personnel Management Association of Thailand (PMAT), Institute of HR Professional Development (IHPD), Thailand Productivity Institute (FTPI) and Human Resource Development Faculty from National Institute of Development Administration (NIDA). This award signifies Central Retail’s commitment on strengthening and improving creativity with the adaptation of new technologies in recruitment. One of the most effective ways of developing people is by driving the organisation to keep pace with the changes in response to the labor market during the unfolding of the digital age. Being led by the core value in the innovation aspect that strives to strengthen business, Central Retail continues to develop knowledge and enhance creativity in every way as the retailer of the future built for sustainable growth.
Asia’s Best Brand of the Year
Marketing and Branding Excellence
Central Food Retail
Tops wins a major international award, Asia’s Best Brand of the Year Awards 2022, highlighting its position as the #1 food retailer in a Thailand
ASEAN Asset Class PLCs
Corporate Excellence
Central Retail
Central Retail Corporation Public Company Limited (CRC) has received the ASEAN Asset Class PLCs Award from the 2021 ASEAN CG Scorecard Project as the listed company that obtained the score at least 97.50 points. CRC is one of 76 Thai listed companies winning this award among 234 companies in ASEAN countries e.g. Thailand, Malaysia, Singapore, Philippines, Indonesia, and Vietnam.
The project is sponsored by the ASEAN Capital Market Forum (ACMF) in collaboration with capital market regulators in ASEAN jurisdictions with the aim to elevate the quality of business supervision of the listed companies in ASEAN to meet international standards. This award has proven Central Retail's potential in excellent management and recognized Central Retail as a Listed Company with good governance.