Our Pride

Central Retail, the first and only retailer in Asia, to receive 5 major Asian Excellence Awards 2022

Central Retail Corporation Public Company Limited or CRC underlines its excellence as a retail leader in Asia by constantly elevating its retail business and building on its success through excellent corporate management in all aspects such as management, financial management, sustainability development, investor relations management and corporate communications management. The group was acknowledged by Asian Excellence Awards 2022, Asia’s leading award institution, which granted Central Retail for the second year the 5 prestigious awards: Asia’s Best CEO, Asia’s Best CFO, Asia’s Best CSR, Best Investor Relations Company, and Best Corporate Communications.

Central Retail is also honored to be the first and only retailer in Asia to receive 5 awards for two consecutive years.

These awards reflect Central Retail’s key accomplishments in several areas:

Leading for a sustainable growth: the true leader who can efficiently manage and drive the company forward in all aspects, resulting in continuous business achievements of all key growth factors, together with the responsibility towards society and environment both regionally and globally. The “Asia’s Best CEO” award was given to Mr. Yol Phokasub, Chief Executive Officer, Central Retail.
Leading for financial stability: the ability to create the highest advantages and stabilise the company’s financial structure through strong management and business planning, as well as budget management and productive investment plan. The “Asia’s Best CFO” award was given to Mr. Ty Chirathivat, Chief Financial Officer, Central Retail.
Leading sustainability and reducing inequality: the conduct of internal and external activities based on corporate governance, considering possible impacts and consequences to all involved parties as well as promoting equality and uplifting the wellbeing of employees, the communities, and society. The “Asia’s Best CSR” award was given to Central Retail Corporation Public Company Limited.
Forging strong investor relations: open communications with investors, complying to good governance and core principles of investor relations, strengthening confidence in the company on a regional and global scale. The “Best Investor Relations Company” award was given to Central Retail Corporation Public Company Limited.
Enhancing corporate branding and creative communications: effective and outstanding communications, both internal and external, coupled with functional communication strategies and planning to maintain and promote positive corporate branding on the world stage. The “Best Corporate Communications” award was given to Central Retail Corporation Public Company Limited.

Mr. Yol Phokasub, Chief Executive Officer of Central Retail said “The management team and all staff are extremely honored and proud as Central Retail received 5 Asian Excellence Awards for the second year, being the first and only retailer in Asia to receive 5 awards for two years in a row. As the leading Thai retailer, Central Retail has demonstrated its commitment to bring all-round excellence in management on a global level. I would like to express my sincere gratitude to our customers, partners, and all stakeholders for placing their trust in Central Retail, and my heartfelt appreciation to all working teams who are always ready to drive the company forward to greater success, together.”

Asian Excellence Awards 2022 is organized by Corporate Governance Asia, the leading economic and corporate governance magazine based in Hong Kong, to seek and select companies from all around Asia and award those with excellence in management and finance, consistent business growth, positive relationships with investors, creative corporate communications, and sustainability. This year marked the 12th event of Asian Excellence Awards.

“Central Retail strives to significantly grow the business in every aspect through CRC Retailligence strategy and never cease to develop its Next-Gen Omnichannel to be the best platform in Thailand, delivering clients seamless services and experiences. At the same time, we are committed to being the model organization for sustainability with our CRC Green & Sustainable Retail concept, which embeds sustainability into every step and process of business operation. We encourage the collaboration among related sectors to achieve business goals in balance with the highest standards of sustainability practices.” concluded Mr. Yol.

Central Marketing Group (cmg), a subsidiary of Central Retail, one of the leading retail distributors in Thailand with over 40 fashion, beauty, watches, and technology brands in its portfolio, was recently feted at the Kincentric Thailand Best Employers Award and Learning Conference 2022. The company received the “Kincentric Best Employer Thailand 2022 Award” for the fourth consecutive year and the “Kincentric Best Employer Hall of Fame 2022 Award” for organisations given a Best Employer Award for three consecutive years. The awards reflect the company’s consistent commitment to never stop growing and elevating its relations with its employees through its ‘Lead the Change’ vision.

Edwin Yap Hawson, President of Central Marketing Group (cmg), said, “Winning the Kincentric Best Employer Thailand Award for the fourth consecutive year is such a huge blessing for us. Our unswerving commitment to love and serve our brands, customers and teams has proven to build our success through the years, both in terms of business growth and in being a great place to work for our employees. This year, our rallying cry of ‘Lead the Change’ has motivated us to not fear change but use it to drive us further in developing our business and our teams.”

Three key factors to driving cmg’s ‘Lead The Change’ Approach are: Brand Management Under cmg: cmg continuously seeks world-class brands and brings the latest product innovations to meet the needs of Thai consumers. Shopping behaviours of consumers today are rapidly evolving and cmg appreciates that consumers are embracing convenience and prefer flexibility when purchasing products and receiving services. In this connection, cmg is offering a more convenient and flexible payment gateway through the Atome application; a buy-now-pay-later service enabling shoppers to pay in instalments without needing a credit card.

Caring for Customers and Delivering Products and Services That Meet Their Needs: cmg continues to lead in data-driven digital marketing via its CRM T1 platform to provide customers with the latest products and exciting offers. Moreover, customers can enjoy shopping at their fingertips from Virtual Shopping Service, Dedicated e-commerce sites along with social media channels such as Facebook or Line to “Chat & Shop” connecting them with their favourite products and brands. Maximising Employee Potential and Prioritising Their Well-being: With the adoption of new technologies within the organisation, cmg provides opportunities for employees to sustainably learn and continue developing knowledge and enhancing competencies in every way necessary to keep pace with the unfolding of the digital age. cmg is committed to strengthening the skills of young talents to empower them to become effective leaders going forward. Moreover, cmg prioritises employees’ well-being to foster a positive and comfortable working environment. To this end, its I-CARE working culture actively listens to employees, provides a flexible workplace, and recognises employee dedication and performance through Best Employee Awards.

Central Retail Won the Esteemed Global CSR & ESG 2022 Awards

Central Retail Corporation Public Company Limited or CRC won at an international stage the Best Environmental Excellence Award from The Global CSR & ESG Awards 2022, organized by The Pinnacle Group International, Singapore. The awardees are selected from companies worldwide with excellence in environmental initiatives, whereby Central Retail was recognized and praised as a model organization for sustainability, with CRC Green & Sustainable Retail concept, the first ever in Asia.

Mr. Yol Phokasub, Chief Executive Officer of Central Retail, said, “On behalf of Central Retail, we are honored to have received this esteemed award and would like to express our gratitude towards the panel judges for recognizing our effort to drive business growth in balance with sustainability. At Central Retail, we firmly embed sustainable thinking in our culture and mindset to enable all employees in realizing business impact on people, community, society, and the world. Sustainable practices are also inspired and integrated into every working process, with a clear road map set through CRC ReNEW strategy as an operational guideline across every aspect of business to achieve the long-term sustainability goal of Net Zero in 2050. This is a commitment of Central Retail in building a promising future for the next generations as well as strengthening a sustainable and environmental-friendly retail with CRC Green & Sustainable Retail concept”.

Throughout the years of business operation, Central Retail has dedicatedly initiated and continually carried on numbers of environmental and sustainability projects. One of the extensively accomplished projects leading to receiving the Global CSR & ESG Awards 2022 is ‘Journey to Zero: A Circular System to End Food Waste’, a key project focusing on food waste management throughout its entire life cycle, beginning on Samui Island to Suratthani. A Circular Economy strategy has been adopted to promote waste segregation at source and optimizing existing resources to ensure minimal waste to landfill through recycling and upcycling. Biogas, byproduct of the composting process, is replacing LPG, reducing the cost of gas at International College of Tourism, Suratthani Rajabhat University by over 40%. Fertilizer, another byproduct from food waste, is used to support organic farming, which helps saving cost and generating income from selling vegetables and fruits under ‘Farm Chao Koh’ brand of the Samui Island community. These solutions are in line with Central Retail’s goal to reduce 30% of food waste by 2030. In 2022, the execution of Journey to Zero project has lessened over 25 tons of organic waste per year (as of August 2022). Central Retail aims to elevate the success of Journey to Zero project by continuing the model in other top tourist destinations including Chiang Mai, Phuket, Pattaya, and Bangkok, constantly pushing for positive and sustainable changes to the environment, encouraging sustainable behavior in customers and employees, and creating shared values among local member of the public and partners countrywide.

The Global CSR & ESG Awards 2022 is a highly regarded award for social activities, celebrating organizations that demonstrate innovative excellence or consistent social responsibility projects. This aligned with Central Retail’s vision to sustainably grow business in all aspects including environmental and social development projects to advocate self-reliance. “Central Retail is ready to collaborate with all sectors; staffs, stakeholders, local governmental authorities, and partners, to take care of the community and the environment, building on current sustainable projects as well as passing on this sustainability mission to future management members to create a promising future for the generations to come.” concluded Mr. Yol.

Our Pride

Our Rewarding Moments

Awards & recognition as an industry leader

Central Retail, the first and only retailer in Asia, to receive 5 major Asian Excellence Awards 2022

Central Retail received excellent award for being organization which supported disability people for 3 consecutive years

cmg receives 4th consecutive "Kincentric Best Employer Thailand 2022’ award and ‘Kincentric Best Employer Hall of Fame 2022"

“Tops” wins a Platinum Status in the “AMCHAM CSR EXCELLENCE AWARDS” for the 12th consecutive year

Thailand Corporate Excellence Award 2022 in Marketing Excellence

Excellent Award for being a model organisation for sustainability in support disability people

Central Retail Won the Esteemed Global CSR & ESG 2022 Awards

Central Retail received corporate governance assessment with 5 stars level or “Excellent” for two consecutive years

Outstanding Investor Relations Awards

The Growth Maker Executive Of the Year Award

"The Most Outstanding Company" and won "Corporate Excellence Award"