Together with our stakeholders, we have worked hard to continuously improve, grow and set new standards. Here’s a glimpse at some of the accomplishments Central Retail and its leadership are proud to have received over the years.
For the second consecutive year, Khun Rvisra Chirathivat honorably awarded, as one of the most influential marketers in the region, of Asia-Pacific’s CMO Power List 2023
Khun Rvisra Chirathivat, Chief Marketing Officer, Central and Robinson Department Store under Central Retail, the only Thai marketer that has been awarded for Asia-Pacific’s CMO Power List 2023 for the second consecutive year as one of the region's most influential marketers. Campaign Asia Pacific is a prominent insightful online media in marketing under the management of Haymarket Publishing, the UK's largest independent marketing publication.
The selection process is independent, and nominees are selected based on the standard of marketing activities during the past year. The official results of the CMO Power List 2023 were announced at the Campaign360 conference in Singapore during 16 – 17 May 2023, where Khun Rvisra was one of the recipients of the title.
Central Department Store and Robinson Department Store congratulate Khun Rvisra on this prestigious achievement. We firmly believe that her leadership is an important force for the organization and extend our encouragement for Khun Rvisra on her mission to continue leading Central and Robinson towards the shopping destination of international standard.
‘Most Admired Brand’ and ‘Market Leader Brand’
Business Excellence
Central Retail
Central Department Store won 2 major awards: the #1 most trusted department store among consumers for 17th consecutive year and the Leader Brand Award "Maker Leader Award" at '2023 Thailand's Most Admired Brand’
Central Department Store, under Central Retail, had Threeranandha Leelahawong, Head of Public Relation as the representative to receive 2 major awards at the "2023 Thailand's Most Admired Brand" Award Ceremony from Brand Age magazine. Through the awards, the company has earned its position as #1 most trusted department store among the consumers for 17th consecutive year while also taking home a special "Maker Leader Award" for outstanding brand. The ceremony was held at the Pullman Bangkok King Power Hotel on March 30th, 2023.
Top CEO & Tops Brand
Business Excellence
Central Food Retail
Tops, food business under Central Retail, announces a major achievement on an international level, reaffirming its position as the #1 food retailer in Thailand which is constantly improving and excellence in all aspects, with a goal to be the ultimate Food Discovery & Destination under the concept of Every Day DISCOVERY to offer the best shopping experience every day. It has won numerous awards over the years, and recently received two prestigious awards from international events, Top CEO 2022 and Top Brand 2022 - Supermarket from the Influential Brands Award 2022
Tops, food business under Central Retail, recently received an award in sustainability from an Asia-Pacific event. “Convenience Retail Sustainability Award” is an honorable recognition given to retailers that operate their business with a sustainability focus, creating a tangible impact on people, society and the environment. The award reaffirms Tops’ social responsibility as an organization that is committed to driving its business in a way that improves the quality of life, bridge the gap in the society, while also promoting sustainability in every dimension through four areas:
Community Contribution: Tops drives its business through supporting the grassroots economy in the country by directly purchasing farm produce, offering venues for farmers to sell their products at “Jing Jai Farmers’ Market”, and helping SMEs nationwide grow through Tops Tongtin platform to sell their products at Tops.
Circular economy and waste management: Tops recognizes the importance of waste and surplus food from end to end. There are projects such as “FOOD for GOOD DEED” to pass on surplus food products from Tops and FamilyMart to support the underprivileged nationwide. It also sorts waste at all its stores, and encourages the public to sort waste based on the 3R (Reduce Reuse Recycle) principle to reduce waste from end to end and to improve the environment alongside the economy and society.
Climate Strategy & Energy Management: Sustainable energy management: Tops has introduced a new store concept, “Tops Green”, which is the first green store in Thailand. It uses energy-efficient chillers with a cooling system that reduces carbon footprints and energy consumption while still maintaining product freshness. It supports the use of clean energy in transportation by providing EV charging points and installing solar panels to save energy.
Healthy & Safe Product: : Tops recognizes the importance of using eco-friendly packaging and has stopped the use of styrofoam and reduced the use of plastic. This award is a proud honor and reaffirms that Tops never stops improving its business to become a Food Discovery & Destination under the concept of Every Day DISCOVERY. At the same time, Tops is also a brand that operates its business alongside developing communities, improving the quality of life, and nurturing the environment sustainably, true to Central Retail's purpose as Thailand’s first Green & Sustainable Retailer.
The 2023 NACS Convenience Retail Award ASIA-PACIFIC is an event that brings together world-class retailers to meet, exchange views, and share knowledge in retail strategies, as well as topics that impact the industry today and in the future for business planning purposes.
Global Best Employer Brand Awards 2023
People Excellence
Central Retail
Central Retail Corporation Public Company Limited or CRC has proven its success with yet another achievement by winning Global Best Employer Brand Awards 2023 from The Employer Branding Institute and World HRD Congress, the two global leading human resource organisations which recognise companies with excellent human resource management in promoting and inspiring employees to upskill and grow their careers alongside the company. Central Retail was honored to receive this esteemed award for two consecutive years.
Leading with a commitment to make an organisation ‘A Great Place to Work’, Central Retail continues to actively enhance its employees’ capabilities, strengthening their knowledge and creativity through a series of effective and comprehensive development programs. Employees are encouraged by their supervisors to unleash their potentials by generating new ideas and being innovative with confidence as they advance forward in their career. We believe that people with great potential are an integral part of Our Winning Team and will play a critical role in driving Central Retail’s sustainable growth, keeping pace with rapid changes, and becoming Asia’s #1 ‘Retailer of the future’.
Excellence in Data Governance
Corporate Excellence
Central Retail
Mr. Yol Phokasub, Chief Executive Officer and Mr. David Llamas, Chief Digital Officer of Central Retail Corporation Public Company Limited, represented Central Group in receiving the Excellence in Data Governance award from Mr. Benedict Benoit, APAC Head of Collibra known for its reputation as the Data Intelligence company to implement Data Privacy with its Data Governance platform on a wide scale.
This award serves to reflect Central Group’s and Central Retail’s excellence in managing customer data privacy. At the same time, this achievement also emphasises Central Group's position as a regional leader who operates in accordance with the Personal Data Protection Act (PDPA). To maintain the privacy of its customers, Central Group and Central Retail have employed Collibra’s Data Governance Platform and modern technology to lay the foundation of a sustainable data governance framework and strengthening the security of customer privacy information across 14 business groups under the Central Group.
It is Central Group’s commitment to deliver its customers the best experience, reinforcing that every customer's personal information is of utmost importance - which has always been systematically and securely managed.
CRC selected into DJSI 2022
Corporate Excellence
Central Retail
Central Retail Corporation Public Company Limited or CRC selected into Dow Jones Sustainability Indices : DJSI 2022, which reflected its sustainable CRC objective and goals by being ranked in the Top 3 of Dow Jones Sustainability Indices (DJSI) in the retail sector out of 476 participating companies around the world. Furthermore, the company was invited by S&P Global to participate in the evaluation of the DJSI, which is a stock index of world-class companies that are accepted by all institutional investors around the world who have passed business sustainability assessment based on economic, social and environmental performance. In 2022, there were a total of 3,519 companies participating in the DJSI assessment from 61 industry groups around the world that were invited to participate in this assessment.
Central Retail has been selected as a member of the DJSI from the Emerging Markets and was invited to participate in the first DJSI assessment in 2021 with our scores increasing two consecutive years. In the first year of participating in the assessment, the company was elected in Sustainability Yearbook Member for 2021, which has furthered the success of being on the path to become Thailand's first retail organization in the field of Green & Sustainable Retail under a balanced operation in 3 dimensions: the environment, society & good governance (ESG) and the CRC ReNEW strategy that aims for towards net-zero emissions by 2050. This can be done through cultivating corporate culture and creating a sustainable development mindset amongst employees at all levels, which can be inserted into every business process, such as the use of clean energy innovations, using environmentally friendly packaging, and implementing efficient solid waste management. In addition, creating a livable society by reducing inequality and creating equality in society is crucial, which reinforces Central Retail's commitment to conduct business in accordance with good governance principles that builds confidence with customers, partners, investors, shareholders and all stakeholders; along with delivering a livable world to the next generation.
HR Innovation Award 2022
Corporate Excellence
Central Retail
CRC, represented by Chief People Officer Panchalee Weeratammawat, Wethisa Kanjanakaew Head of Resourcing & Talent Acquisition and Suwanna Panyawongudom Head of CRC Recruitment & Sourcing, received excellence award for HR Innovation Award 2022 from 4 institutions which are Personnel Management Association of Thailand (PMAT), Institute of HR Professional Development (IHPD), Thailand Productivity Institute (FTPI) and Human Resource Development Faculty from National Institute of Development Administration (NIDA). This award signifies Central Retail’s commitment on strengthening and improving creativity with the adaptation of new technologies in recruitment. One of the most effective ways of developing people is by driving the organisation to keep pace with the changes in response to the labor market during the unfolding of the digital age. Being led by the core value in the innovation aspect that strives to strengthen business, Central Retail continues to develop knowledge and enhance creativity in every way as the retailer of the future built for sustainable growth.
Asia’s Best Brand of the Year
Marketing and Branding Excellence
Central Food Retail
Tops wins a major international award, Asia’s Best Brand of the Year Awards 2022, highlighting its position as the #1 food retailer in a Thailand
ASEAN Asset Class PLCs
Corporate Excellence
Central Retail
Central Retail Corporation Public Company Limited (CRC) has received the ASEAN Asset Class PLCs Award from the 2021 ASEAN CG Scorecard Project as the listed company that obtained the score at least 97.50 points. CRC is one of 76 Thai listed companies winning this award among 234 companies in ASEAN countries e.g. Thailand, Malaysia, Singapore, Philippines, Indonesia, and Vietnam.
The project is sponsored by the ASEAN Capital Market Forum (ACMF) in collaboration with capital market regulators in ASEAN jurisdictions with the aim to elevate the quality of business supervision of the listed companies in ASEAN to meet international standards. This award has proven Central Retail's potential in excellent management and recognized Central Retail as a Listed Company with good governance.
Central Retail, the first and only retailer in Asia, to receive 5 major Asian Excellence Awards 2022
Corporate Excellence
Central Retail
Central Retail Corporation Public Company Limited or CRC underlines its excellence as a retail leader in Asia by constantly elevating its retail business and building on its success through excellent corporate management in all aspects such as management, financial management, sustainability development, investor relations management and corporate communications management. The group was acknowledged by Asian Excellence Awards 2022, Asia’s leading award institution, which granted Central Retail for the second year the 5 prestigious awards: Asia’s Best CEO, Asia’s Best CFO, Asia’s Best CSR, Best Investor Relations Company, and Best Corporate Communications.
Central Retail is also honored to be the first and only retailer in Asia to receive 5 awards for two consecutive years.
These awards reflect Central Retail’s key accomplishments in several areas:
Leading for a sustainable growth: the true leader who can efficiently manage and drive the company forward in all aspects, resulting in continuous business achievements of all key growth factors, together with the responsibility towards society and environment both regionally and globally. The “Asia’s Best CEO” award was given to Mr. Yol Phokasub, Chief Executive Officer, Central Retail.
Leading for financial stability: the ability to create the highest advantages and stabilise the company’s financial structure through strong management and business planning, as well as budget management and productive investment plan. The “Asia’s Best CFO” award was given to Mr. Ty Chirathivat, Chief Financial Officer, Central Retail.
Leading sustainability and reducing inequality: the conduct of internal and external activities based on corporate governance, considering possible impacts and consequences to all involved parties as well as promoting equality and uplifting the wellbeing of employees, the communities, and society. The “Asia’s Best CSR” award was given to Central Retail Corporation Public Company Limited.
Forging strong investor relations: open communications with investors, complying to good governance and core principles of investor relations, strengthening confidence in the company on a regional and global scale. The “Best Investor Relations Company” award was given to Central Retail Corporation Public Company Limited.
Enhancing corporate branding and creative communications: effective and outstanding communications, both internal and external, coupled with functional communication strategies and planning to maintain and promote positive corporate branding on the world stage. The “Best Corporate Communications” award was given to Central Retail Corporation Public Company Limited.
Mr. Yol Phokasub, Chief Executive Officer of Central Retail said “The management team and all staff are extremely honored and proud as Central Retail received 5 Asian Excellence Awards for the second year, being the first and only retailer in Asia to receive 5 awards for two years in a row. As the leading Thai retailer, Central Retail has demonstrated its commitment to bring all-round excellence in management on a global level. I would like to express my sincere gratitude to our customers, partners, and all stakeholders for placing their trust in Central Retail, and my heartfelt appreciation to all working teams who are always ready to drive the company forward to greater success, together.”
Asian Excellence Awards 2022 is organized by Corporate Governance Asia, the leading economic and corporate governance magazine based in Hong Kong, to seek and select companies from all around Asia and award those with excellence in management and finance, consistent business growth, positive relationships with investors, creative corporate communications, and sustainability. This year marked the 12th event of Asian Excellence Awards.
“Central Retail strives to significantly grow the business in every aspect through CRC Retailligence strategy and never cease to develop its Next-Gen Omnichannel to be the best platform in Thailand, delivering clients seamless services and experiences. At the same time, we are committed to being the model organization for sustainability with our CRC Green & Sustainable Retail concept, which embeds sustainability into every step and process of business operation. We encourage the collaboration among related sectors to achieve business goals in balance with the highest standards of sustainability practices.” concluded Mr. Yol.