Central Department Store, Robinson Department Store, and Robinson Lifestyle Mall within the subsidiaries of Central Retail have been alongside Thai citizens through the COVID-19 crisis under the campaign of "Bring You The Best". Central Retail has donated funds for the construction of urgent field wards and procurement of medical equipment to the Thai Red Cross Society of Chulalongkorn Hospital by handing over 200 "Caring Boxes" which contain medicines and medical supplies for the use in the operation of the Thai Red Cross Society of Chulalongkorn Hospital with a total value of 450,000 Baht.

Furthermore, there is a plan to assist people who are affected by COVID-19 in different provinces to support and stand by side of Thai citizens to go through this crisis together.