Sustainable business operations need to take into account the impact and expectations of all relevant stakeholder groups. Therefore, stakeholders are divided into 7 main groups: 1) shareholders; 2) employees; 3) business partners; 4) customers; 5) creditors; 6) government agencies; and 7) community and society. As the expectations of each group of stakeholders are different, the channels for participation, communication and response must be appropriate for each group. These factors are crucial for the development of strategies and business plans of the organization.
Stakeholder Groups
Shareholders
Expectations
- Sustainable business growth and profits
- Corporate governance
- Transparent management
- Ability to create opportunities amid challenges
- Effective risk management
Meeting Stakeholder Expectations
- Transparent and verifiable business operations and adherence to good governance principles
- Effective management, creating trust and maximizing returns
- Complete and continuous information disclosure
- Provide accurate and complete financial information
- Uphold commitments in accordance with legal criteria and contexts
Communication Channels
- Quarterly investor briefing meeting
- Sustainability Report (website)
- Information disclosure through the Annual Report
- News notification through the Stock Exchange of Thailand
- Shareholders meeting
Employees
Expectations
- Decent remuneration and welfare benefits
- Job security and career advancement
- Capacity, knowledge, and skill development
- Organizational participation in expressing opinions
Meeting Stakeholder Expectations
- Provide decent remuneration and suitable welfare benefits. Consider promotions and transfers
- Use an equal and fair performance assessment system
- Organize training courses that meet business needs and keep up with changes
- Listen to opinions and suggestions for making improvement
Communication Channels
- Annual vision announcement meeting
- Online social media/email
- Annual Report/ Sustainability Report (website)
- Suggestions or complaints
- Annual employee satisfaction and engagement survey
Business Partners
Expectations
- Equality in business practice
- Transparent business dealing
- Capacity building for mutual growth
- On-time administration and payments
Meeting Stakeholder Expectations
- Fair and transparent competition
- Transparent and fair business agreements
- Organize capacity building training courses
- Accurate, full, and on-time payment schedule
- Secure storage of business partners’ information
Communication Channels
- Organize an annual meeting
- Organize knowledge training courses for business partners and activities to build good relations between the Company and business partner networks
- Online social media/email
- Suggestions or complaints
- Annual Report/ Sustainability Report (website)
Customers
Expectations
- Quality and standardized products and services
- On-time product and service delivery
- Good quality after-sales service
- Personal data protection
Meeting Stakeholder Expectations
- Good quality and responsible service
- On-time product delivery
- Deliver a good experience and service beyond expectation
- Develop a customer information management system to store and safeguard personal data in accordance with international standards
Communication Channels
- Direct customer contact
- Customer service center
- Online social media/email
- Annual customer satisfaction survey
- Suggestions or complaints
Creditors
Expectations
- Corporate governance
- Transparent management
- Effective management strategies
- Ability to create opportunities amid challenges
- Accurate financial information management
- Full and on-time payments
Meeting Stakeholder Expectations
- Transparent and verifiable business operations and adherence to good governance principles
- Effective management, creating trust and maximizing returns
- Complete and continuous information disclosure
- Uphold commitments in accordance with legal criteria and contexts
- Provide accurate and complete financial information
- Full and on-time debt repayment and maintain the quality of collateral securities
Communication Channels
- Quarterly investor briefing meeting
- Sustainability Report (website)
- Online social media/email
- Suggestions or complaints
- Annual Report
Government Agencies
Expectations
- Legal compliance and promotion of corporate governance in accordance with good governance principles
- Equitable and fair competition
- Support and cooperate in various activities
- Efficient handling of complaints
Meeting Stakeholder Expectations
- Conduct business with transparency, accountability, fairness, and legal compliance
- Information disclosure that is transparent, complete, and verifiable
- Compliance with laws and regulations to ensure confidence
- Maintain quality management and build credibility
- Support and cooperate in various activities
Communication Channels
- Regularly listen to and exchange opinions
- Organize activities with government networks
- Online social media/email
Community and Society
Expectations
- Value community feedback
- Prioritize safety and environmental impact seriously
- Handle complaints fairly
- Support and promote activities that benefit the community
Meeting Stakeholder Expectations
- Study, understand, listen to community feedback, and respond directly
- Coordinate cooperation to respond to the needs of the community
- Foster acceptance as part of the community
- Create jobs, careers, and income for the community
Communication Channels
- Publish Sustainability Report (website)
- Online social media/email
- Suggestions or complaints
- Organize activities with community networks