Tops Tongtin Project

In 2022, Central Retail established the "Tops Tongtin" project to provide opportunities for Micro and Small-sized SMEs to access sales channels in Modern Trade. Utilizing technological innovations, they created the website platform www.topstongtin.com. This platform enables entrepreneurs to connect with Central Retail quickly, streamlining processes in the digital era.

This project features a business model driven by innovative thinking. It addresses the obstacles SMEs face in selling products in retail stores and transforms them into a model beneficial to the growth of small partners. Through Tops Tongtin, SMEs benefit from waived entry fees, the product selection process that helps them develop their products, assistance in obtaining quality certifications, marketing support, and knowledge of the retail system, among other advantages.

The management of Tops Tongtin emphasizes the importance of educating SMEs. They conduct informational tours to educate and address questions from over 500 SMEs across more than 15 government and private sector entities. Currently, 854 SMEs have joined the project, with 210 products from 78 SMEs available for sale at Tops. This initiative has generated income over 20 million baht for both entrepreneurs and Central Retail.